Personalised Learning in Business Management

Learn about SWOT analysis, Kolb's experiential cycle, academic writing, paragraph structure, presentation, libraries and plagiarism in business management. Improve your skills with Desklib.

PERSONALISED LEARNING IN BUSINESS MANAGEMENT

Table of Contents
No. 1: SWOT analysis................................................................................................................3
No:2: KOLB'S experiential cycle:.............................................................................................5
No 3: ACADEMIC WRITING..................................................................................................7
No 4: PARAGRAPH STRUCTURE:........................................................................................8
No 5: PRESENTATION............................................................................................................9
No 6: LIBRARIES:..................................................................................................................10
No 7: PLAGIARISM:..............................................................................................................11
Reference list:...........................................................................................................................12

No. 1: SWOT analysis
Swot analysis is frameworks by which an individual can identify own strength, weakness,
opportunity and threat through implementing strategic planning technique. Moreover, I can
understand sustainable niche in this competitive market in context of business (Salar and
Salar, 2014). A variety of subjective issues can be addressed through the tool that helps
during brainstorming.
Strengths:
Capability of multi tusking
Communication skill
Quick learner
Weaknesses:
Uncomfortable during speaking in group
members
Poor in stress handling
Little work experience
Opportunities:
Ready to involve in a specific company
project
Involving in presentation improving
course
Getting chance to speak in upcoming
conference
Threats:
Insufficient training and development session
Provide much responsibility without proper
help
Stress happening due to overwork
Table 1: personal SWOT analysis
Source: Created by learner
Advantage of SWOT Disadvantage of SWOT
Involving minimal cost
New ideas are developed through
simplification
Inadequate research involving
Outcome is very important happening by
data integration
Ambiguity
Application neutrality Judgemental biased due to subjective analysis
Multi-level analysis Absence of weighting factor
Table 2: advantage and disadvantage of SWOT analysis

(Source: Madhavaram, Hunt and Bicen, 2017)
After accomplishing SWOT analysis, I will be able to identify my strengths and weakness.
Moreover, my response and behaviour will be expressed through external opportunity and
threats. However, after identifying my weakness through SWOT analysis I will get chance to
improve the areas of my weakness.

No:2: KOLB'S experiential cycle:
As per kolb’s theory, learning is the process where experience is transformed and creates
knowledge. There are four elements such as concrete experience, reflective observation;
abstract conceptualisation and active experimentation mutually support one stage to another
and execute effective learning.
Figure 1: Kolb’s experiential cycle
(Source: Tomkins and Ulus, 2016)
At first stage the learner face new situation and encounter new experience under concrete
experience stage. Then, in reflective observation stage, a good observation is being happened
in variety of perspective. In third stage, new ideas are formed or modified after implementing
a critical thinking under abstract conceptualisation cycle. At last, new developed ideas are
applied in order to understand outcome of the experiences in active experimentation stage.
Concrete experience
(Feeling)
Reflective observation
(Watching)
Active experimentation
(Doing)
Abstract conceptualisation
(Thinking)
Processing continuum

As for example, I am weak in mathematics. Therefore, I follow my tutor and discussed with
them so that I can develop my skill. After that, I attained lecture for accumulating knowledge
as different process of maths are demonstrated in the lecture session. After that, I take my
time for studying myself. During this time, I try to develop clear idea about the procedure of
mathematics through thinking critically. At last, I try for objective test, self-paced activities
so that my maths skill is being improved (Konak, Clark and Nasereddin, 2014).
My mathematics skill is not good. After implementing Kolb’s learning theory it can be said
that I can improve my mathematics skill through attaining lecture demonstration as well as
participating in objective test.

No 3: ACADEMIC WRITING
In order to develop clear understanding among them, the learners write a well-structured and
maintained formal style. Moreover, it is covered by evidence entirely that is academic
writing. Four kinds of academic writing including descriptive, critical, analytical and
persuasive are observed. An academic writing comprises with three parts that is introduction,
paragraph and conclusion. In order to convey the topic, introduction is necessary. Apart
from that, particular focus related information with essential context is included in the
introduction part. The explanation of subject is included in paragraph. At last, a sense of
closure is required in academic writing that is provided through conclusion
(Advice.writing.utoronto.ca, 2018).
According to Swales and Feak (2004), the language of writing is complex in comparison of
spoken language. Moreover, precision is being maintained in respect of giving information
and figure. In academic writing, avoiding personal objective, general objective is used.
Therefore, rather than using verbs and adverbs, the writer uses noun adjective. During any
statement, evidence and justifications are must be added. Academic writing is well planned
and organised (Library.leeds.ac.uk, 2018).
A writer cannot write a statement or argument without appropriate evidence. Moreover, direct
question cannot be used in the academic writing. Using contractions (isn’t/ won’t) is also not
allowed in academic writing. Word limit exceed is not acceptable. Using phrase is decrease
the quality of academic writing. At last, plagiarism is strictly prohibited in academic writing
(Huerta et al. 2017).
In case of reflective writing, the entire part is divided in three part such as introduction, body
paragraph and conclusion. In introduction part, issue identification is vital. Then, relevant
theories are implemented to address key theme of the subject. In body part, experience,
events and opinions of writer are used. Moreover, self-knowledge is included with proper
evidence. At last, restate key point related to the issues in conclusion. Possible changes in
respect of business are also included in this part (Swales and Feak, 2014).
I have gained knowledge about academic writing and I will be able to write all sorts of
academic writing maintain formal structure.

No 4: PARAGRAPH STRUCTURE:
A paragraph consists of around 250 words with five or six sentences. In the course of
paragraph, ideas are organised in logical way under a structural framework. A regular
paragraph is converted to great paragraph through four elements such as unity (topic
sentence), order (organising supporting sentence), coherence (quality of paragraph that is
responsible for understandable) and completeness (well developed) (Bailey, 2014).
As opined by Bailey (2014), a paragraph comprises of five sentences including topic
sentence, three supportive sentence along with one concluding sentence.
Two kind of paragraph such as PEEL and PEAL are used.
PEEL paragraph PEAL paragraph
PEEL strands for point, evidence, elaboration
and link.
PEAL strand for point, evidence, analysis
and link
Overall description is described. A clear vision of the writing topic needs to
describe
The points are proved by evidence Analytical description based on own
understanding and perception
Table 3: difference between peel and peal paragraph
(Source: Bailey, 2014)
Before studying about paragraph structure, I do not have clear idea about paragraph. Before, I
knew only about structure of the paragraph. However, after studying this, I am able to make
clear idea about paragraph elements, types of paragraph those will help me in my future
during academic writing.

No 5: PRESENTATION
Presentation is the process by which a topic is presented to the audience through lecture
demonstration in order to inform, motivate and build a good will about a specific subject.
Four kinds of speeches such as informative, demonstrative, persuasive and inspirational are
provided through presentation (Hovey, Watson and Disney, 2015).
Six vital features help to convert a regular presentation to effective presentation those are
mentioned below:
Focus: Focus of the presentation should be clear and consistent. This only hooks the
audience for entire presentation period.
Organisation: Content should be organised in logical order as the audience have knowledge
about it.
Support and elaboration: In order to convince respective points to audience it is necessary to
include adequate amount of information, images and evidences.
Style: visual design along with text design should be appropriate and interesting. The colour,
fronts etc. helps to attract audience.
Convention: Presentation should be error free and easy to read. Moreover, images must be
appropriate to understand the information part.
Presentation skill: Presentation should be thorough, clear and convincing. Moreover, the
information provider must have adequate knowledge to welcomed subject related question
and give thoughtful answer (Bareket-Bojmel, Moran and Shahar, 2016).
After gaining knowledge from college regarding technique of the presentation, I will be able
to provide good private and public presentation to the audience.

No 6: LIBRARIES:
Library is sources of information. Various types of libraries such as school libraries,
academic libraries and public libraries provide service. School library designed for the
students from kindergarten to 12 standard, academic libraries is designed for the students of
colleges and universities. Public libraries are designed for all people of towns or cities.
Work areas should be sufficient so that books are organised in well manner and users need
can be fulfilled entirely. Special display area and activity corners must be designed for
increasing books users’ attention. Library service updating is important and therefore,
monitoring and evaluation must be an important feature under management and
administration activity. Adequate budget must be designed in order to develop program and
resources. Appropriate modern technology should be incorporated for better help to the
service users (Child Aid, 2018).
It plays vital role by developing a culture by which the readers are motivated for wider
reading in their life. Moreover, it is the place of creativity, collaborative learning and
independent research, helps to improve literacy skill. In addition, learning, education and
increasing literacy, those opportunities are developed by library that is an important, role
played by library. Along with this, an innovative and creative society is developed by library
as it helps the people to grow new ideas and perspective about the subject (Child Aid, 2018).
In order to accumulate information about any subject, I can use books, newspaper, and other
online sources from library. It will help my literacy skill through providing adequate
knowledge.

No 7: PLAGIARISM:
Plagiarism is the practice where an individual take others’ idea and work and try to pass it
saying own work. Hu and Lei, (2016) stated that plagiarism can destroy students’ reputation
as it is an ethical offence. A student with this allegation may be suspended from the college
or university. Therefore, along with students’ reputation, academic reputation, professional
reputation are affected. As per copyright laws, an individual cannot use others works and
ideas without using evidences. Thus, the student with this allegation has to face legal
repercussion and monetary repercussion.
Clone is the feature of the plagiarism where a writer submits another writers’ work with
changing a single word (word-for-word). CTRL-C is another feature, where the writer takes a
major part of paragraph from a single work without any changing. Remix is another feature
where the writer take an single work of other writer and do paraphrase entirely. Apart from
those, recycle, hybrid, mashup, aggregator are the features of Plagiarism (Misc.zrom.tk,
2018)
The writer does plagiarism during writing definition commonly. Apart from that, during
writing paragraph and book writers are involving in plagiarism.
In order to avoid plagiarism, students need to conduct the research by their own. The students
can take information from previous research paper, but during using that information in their
research paper, appropriate referencing is required (Hu and Lei,, 2016).
There are several plagiarism checker tools are used such as DupliChecker, Grammarly, Plag
Tracker, CopyLeaks, Plagium. The students can check their job through those tools before
submitting their own job. Those tools are reliable plagiarism checker tool.

Reference list:
Q no 1:
Madhavaram, S., Hunt, S.D. and Bicen, P., (2017), May. The FREE (Firm Resources and
External Environment) Framework as an Alternative to SWOT: An Abstract. In Academy of
Marketing Science Annual Conference (pp. 49-49). Springer, Cham.
Salar, M. and Salar, O., (2014). Determining pros and cons of franchising by using swot
analysis. Procedia-Social and Behavioral Sciences, 122, pp.515-519.
Q no 2:
Konak, A., Clark, T.K. and Nasereddin, M., (2014). Using Kolb's Experiential Learning
Cycle to improve student learning in virtual computer laboratories. Computers & Education,
72, pp.11-22.
Tomkins, L. and Ulus, E., (2016). ‘Oh, was that “experiential learning”?!’Spaces, synergies
and surprises with Kolb’s learning cycle. Management Learning, 47(2), pp.158-178.
Q no 3:
Huerta, M., Goodson, P., Beigi, M. and Chlup, D., (2017). Graduate students as academic
writers: writing anxiety, self-efficacy and emotional intelligence. Higher Education Research
& Development, 36(4), pp.716-729.
Advice.writing.utoronto.ca. (2018). Introductions and Conclusions | Writing Advice. [online]
Available at: http://advice.writing.utoronto.ca/planning/intros-and-conclusions/ [Accessed 18
Nov. 2018].
Library.leeds.ac.uk. (2018). What is academic writing? | Academic writing | Library |
University of Leeds. [online] Available at:
https://library.leeds.ac.uk/info/14011/writing/106/academic_writing/1 [Accessed 15 Nov.
2018].
Swales, J.M. and Feak, C.B., (2004). Academic writing for graduate students: Essential tasks
and skills (Vol. 1). Ann Arbor, MI: University of Michigan Press.
Q no 4:

Bailey, S., 2014. Academic writing: A handbook for international students. Routledge.
Q no 5:
Bareket-Bojmel, L., Moran, S. and Shahar, G., (2016). Strategic self-presentation on
Facebook: Personal motives and audience response to online behavior. Computers in Human
Behavior, 55, pp.788-795.
Hovey, P. and Watson, S., Disney Enterprises Inc, (2015). Coordinated visual presentation
using audience display devices. U.S. Patent 9,131,551.
Q no 6:
Child Aid. (2018). Characteristics of a Successful Library. [online] Available at: http://child-
aid.org/characteristics-model-library/ [Accessed 15 Nov. 2018]
Q no 7:
Hu, G. and Lei, J., (2016). Plagiarism in English academic writing: A comparison of Chinese
university teachers' and students' understandings and stances. System, 56, pp.107-118
Misc.zrom.tk. (2018). what types of plagiarism exist - zrom.tk. [online] Available at:
http://misc.zrom.tk/what-types-of-plagiarism-exist-template/ [Accessed 18 Nov. 2018].