Personality and Social Media use

Personality and Social Media use

Table of Contents
ABSTRACT................................................................................................................................................................................................3
INTRODUCTION.......................................................................................................................................................................................4
Background..............................................................................................................................................................................................4
METHODS..................................................................................................................................................................................................8
Research type...........................................................................................................................................................................................8
Data collection methods..........................................................................................................................................................................8
Data analysis............................................................................................................................................................................................8
Participants..............................................................................................................................................................................................9
Materials..................................................................................................................................................................................................9
RESULTS....................................................................................................................................................................................................9
Descriptive statistics................................................................................................................................................................................9
Inferential statistics................................................................................................................................................................................11
Parametric test.......................................................................................................................................................................................11
Non-parametric test...............................................................................................................................................................................13
DISCUSSION............................................................................................................................................................................................17
REFERENCES..........................................................................................................................................................................................23

Title: To investigate the association between the predictor variables (conscientious, neuroticism, need for companionship and
exhibitionism) with social media usage”
ABSTRACT
Increasing user exposition to web and social media use has resulted in significant influence over certain critical factors such as
conscientious, need for companionship, neuroticism and exhibitionism. The research has attempted to study the association between
social media usage and certain predictor variables that is, conscientious, neuroticism, need for companionship and exhibitionism. The
social media is found to be having greater effect over the emotional stability, openness to experience, etc. In this research, 116
participants have been chosen to get their views with regards to how social media usage affects their conscientious, need for
companionship, neuroticism and exhibitionism. The researcher has undertaken quantitative research and the data was analyzed
through SPSS. The results are obtained through various statistical tools where the correlation coefficient comes out as 55% indicating
moderate relationship between predictor variables and social media usage. Therefore, it can be said that social media usage is a
dependent variable while the predictor variables are independent variable and 37% of the changes in the social media used can be
defined through changes in personality traits such as conscientious, exhibitionism, need for companionship and neuroticism. Also, by
testing the hypothesis at 95% confidence level through Anova test the resulting value was identified as 0.00 which is lower than the
0.05. Accordingly, the alternative hypothesis was accepted by rejecting null hypothesis and it was determined that there exists
statistical significance between social media usage and predictor variable.

INTRODUCTION
Background
Now a days, social media platform are considered some of the most popular ways in order to interact with people and their
family members. It is not limited to social interaction, but people use the same for different purpose like latest fashion trend to decide
place for hang out, every one is highly dependent upon this. However, social media also have many disadvantage which includes that
people (especially youngsters) influenced by the celebrities to show their best which affect the mindset of the people. Further,
personality has also consider to be an important individual difference which cause a direct impact on social media usage. The current
study also highlights the association between the usage of social media within the personality traits and this in turn assist to determine
whether their personality has affected from the changing social media usage pattern.
Perugini and Solano (2021) explained in their study that influence of personality trait on Internet utilized the five factor model
and it also contain five factors which include extraversion, neuroticism, openness to experiences, agreeableness, and
conscientiousness. These all factors also contain some specific traits and can be used in order determine the differences within an
individual. Further, it has been identified that personality and internet uses are actually determined under an extraversion and
neuroticism which were significantly related to the online activities. Most of the previous research is also based upon the same and
reflected that high in extraversion and low in neuroticism were not causes negative impact over the same but they are introverted as
well. Whereas, the recent study shows that there is a relationship between use of social media and big five factors and this in turn
identified that changes in personality has also create impact upon the big five personality trait. Also, most of them uses social media in
order to increase the interaction but they limit to talk with others when they feel any strangers. Similarly, chat rooms also allow group
like conversation between the people where they can easily communicate with their relative. On the other side, one of the five factor in
which extraverted individual that had many connection with others with the help of social networking sites. Therefore, it has been
stated that people who actually used the social networking sites like Facebook and Twitter are felt less satisfied with their lived and as

a result their low satisfaction identified. This in turn causes adverse impact over the individual and their belongingness towards the
social media sites is lower as compared to other factors.
On the other side, in the case of neuroticism, it can be identified that with an instant messages get from any one, then their
individual faces direct association between them and people with high in neuroticism have a greater instant messages use which is not
identified in the case of others. Warner-Søderholm and et.al., (2018) argued that there is a negative impact also identified over the
well-being of an individual when they uses social media frequently. such that internet use mainly reduce psychological well-being and
further decreases the depression and isolation. This in turn shows that there is inverse effect over the same when they used the same in
excessively. Hamutoglu, Topal and Gezgin (2020) also reflected in their study that most harmful impact identified over the individual
when they use internet highly is related to mental well-being and also, there is a direct association identified within the individual
mindset and Social media addiction. Also, some of the theorist also argued that online communication also influence psychological
well-being when they help people in order to maintain their stock of friends. So, it can be stated that it somehow help to create a
positive relationship whereas some of them stated that increasing connection with people also increases the mental health stability so
that they can share their views with others.
With the increase in use of internet, the development of youngsters has seemed to be spurred as it has resulted in widespread
use of different and emerging forms of social media platforms. As identified by Kircaburun and et.al., (2020), several
multidimensional and social media platforms have emerged in modern time allowing users to discuss ideas and exchange information
through chatting, posting, commenting and several other actions. These platforms are found to be beneficial in many ways like it
facilitates exchange of information expeditiously, accessing knowledge and communicate easily in a cost efficient manner along with
creating collaborative & entertaining environments and supportive leisure.
People who are high in conscientiousness are those who are naturally cautious and it has been seen in many instances that
people with high conscientiousness are engaged less in social media as compared to their less conscientious counterparts. Even, if

these kind of people engaged on social media, then they more probably found to be talking about family & work only ( Whaite and
et.al., 2018). People having high level of conscientiousness generally prefer not to use social networking sites frequently due to the
distracting power of social media and thus considers these networks as just a wastage of time. Also, the tendency of people with high
level of neuroticism and conscientiousness are found to be exercising high level of control over the act of publishing personal
information. However, generally neuroticism is found to be closely associated with problematic use of internet. Neuroticism or people
who are deemed as neurotic tend to be highly active on social media, just like exhibitionism. But unlike exhibitionists, they usually
express their emotions negatively through their language. Accordingly, neurotic people are likely to represent their idealized version
among others over social media platform.
To determine the significance of using social media over the development of young adults and adolescents, the personality
traits such as conscientiousness, neuroticism, need for companionship and exhibitionism have a great role to play. Several studied
have been performed till date to identify how personality traits and gender of an individual affects the use of social media and the
findings of these studies suggests that there is a positive association between personality traits and social media use and thus these
traits played a significant role in determining the way in which an individual will use social media (Hawi and Samaha, 2019).
People with a high level of exhibitionism are found to highly active in their social media activities where they attempt to
expose their genitals due to strong desire for getting observed by others. They can be identified easily over social media platform due
to their common features such as having more friends, more interactions with others, more frequently liking others content and along
with using more of such words that are indicating social activities.
People who are characterized by agreeableness generally attempts to manage their representation in a highly positive terms by
attempting to appear likable. Also, agreeableness is found to be positively related with the maintenance of existing relationships along
with educational and informational gratifications. When the similar results are obtained with regards to the trait of openness to
experience, the results within obtained in several studies are found to be contradictory where it is found that the way social media