(PDF) Perspectives on retail format innovation: Relating theory

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Retail Theory
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Identify Relevant changes in the UK fashion clothing market....................................................1Suggest and discuss strategies and tactics...................................................................................6CONCLUSIONS..............................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONRetail is the process of selling goods and services to the customer through differentsupply channels,. Retails activity satisfy the demand of customers it describes that this is anapplication which helps to identify the different internal or external factor that influence thedecisions of the firm (Rodrigues, 2019). By the use of effective retail theory in the business, itcan be convenient to operates the business operation by analysing micro and macro factors.These factors provide the internal or external performance of the firm.The present report is based on retail theory of Mango company. It is theSpanish clothingdesign and manufacturingcompany. Provides the highly qualityfashionclothing for men,women, teenager.Furthermore, report will describe the relevant changes in UK fashion clothing market.Moreover, report will describe the analysisPestle analysis of Mango company to identify themacro environment of the firm. Moreover, report will explain the porter five forces model thathelps to identify the micro environmnt of the firm. Lastly, study will describe different strategiesand tactics that will help to get success the busines.MAIN BODYOverview of the companyMango is clothing brand it is Spanish clothing design and manufacturing firm. They havehuge collection of men, women and kids. There headquarter in Palau-solità i PlegamansSpain.Mango has 16000 employees and in 2015 firm generate the revenue which is 2.327 billion euros.Thus, according to the high profitability that means firm has a successfully clothing brand asthey achieved their objective.Identify Relevant changes in the UK fashion clothing marketThe clothing retail industry is elapsedvaluable changes, there are different changes infashion industry such as competitive market and new tends is influenced fashion clothingindustrymostly. The ongoing changes in fashion industry like changes in buying behaviour andpreferences of customer is affects the firm profitability(Peddada and Adam, 2019). The retailersare generally faced many difficulties due to enhance and development in online market so, itwilldecrease the performance ofretailers. Thus, due to changing the buying behaviour of customer isaffects the performance of retailers because customer prefer to buy the product through online.On the other side, online market is grown as they continuous improve their services and increase1
the market share. Thus, In 2017, the online fashionmarketwill increase 17.2%as compare tothe retail market. clothing retailers has faced many losses when their business is not runsuccessfully like, high rents of properties, land is also effects the business of retailers.Pestle analysis— It is the process which describe the external environment of the firm. It is theframework firms, can used this tool in the business to analyseand identify the macro-environmental factors that may have created positive and negative impact on an enterpriseprobability. There are different factors such as political, social, economical, technological, legal,environmental that influence the decisions making power of the firm.Political factor —This factor is described that how much government policiesinfluenced the business through different political issues (Choi, Rabinovich and Richards,2019). It can include different government rules and regulations like tax policy, politicalstability or instability, corruption, foreign trade policy, employment law, environmentallaw etc. Mango provides the job to the peoples because they have many stores in globallevel it is the successful firm who operates their numbers of stores so, firm can hire the2Figure:1 Pestle analysis(Source : pestle analysis2016)
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