PEST Analysis for Opening a New Center of St. Mungo’s in London Borough

This report discusses the PEST analysis of opening a new center of St. Mungo’s in London Borough. It also highlights a few possible recommendations for opening St. Mungo’s new center. The report examines the political, economic, social and technological factors affecting the opening of the new center.

Running head: HEALTH CARE ENVIRONMENT
Health Care Environment
Name of the Student
Name of the University
Author Note

1HEALTH CARE ENVIRONMENT
St. Mungo’s is a charity foundation that operates in England and they mainly helps the
homeless people, people who have problems in sleeping in the streets of London. This
organization is providing home to a huge number of homeless people in England and they are
also responsible for providing support and bed for sleeping in the south and south west of
England. The outreach team of St. Mungo’s meet the people who are sleeping rough at night and
they provide support to that people in moving away from the street. The team work along the
west and south west part of the country with the help of local councils and other local agencies
who are engaged in same type of work as well. They have their center in various part of the
country (St Mungo's 2018). However, they are aiming to open a new center in the London
borough. In England there are various organization who are contributing to the wellness of the
homeless people and rough sleeps. As each of the homeless people have different needs, so each
of the charity foundation is responsible for different type of needs. Those charities are
responsible giving access to temporary or emergency accommodation, training or employment,
giving legal and housing advice. In addition to this, some organization also help in avoiding
alcohol and drug dependency. St.Mungo’s is planning to open a new center in London borough
so that they can expand their service and can help more homeless people in the London borough
In this report, the PEST analysis of opening a new center of St. Mungo’s in London Borough is
discussed. In addition to this a few possible recommendation for opening St. Mungo’s new
center is also highlighted in the later part of this assignment.
PEST analysis is a measurement tool that is utilized to examine the market for a
particular product or a particular business at a very specific time period as well. The term pest
implies the four factors and that are P stands for the Political factors, E stands for the economic
factors, S stands for the social factors and T stands for the technological factors. Under the

2HEALTH CARE ENVIRONMENT
political environment, government rule, tax policies, environment laws are included. In case of
economic factors, the interest rates, economic growth is included. The social factors include the
consumer of that particular services, demographic studies, population growth. In case of
technological factors, the factors like advancement of technology, intervention of new
technology are included under the technological factors (The Economic Times 2018).
St. Mungo’s is a charitable organization which is engaged in providing support to the
homeless people of England. In 1969, a few volunteers started a campaign to help the people of
London who are sleeping roughly in the street. The name St. Mungo’s was given to that group of
volunteers by Harry Stone as he thought this name of a Christian saint would prevent the
harassment of that group. St. Mungo’s now have a large hostel that have the accommodation
capacity of 650 beds and along with this almost 24 staffs are working in that large hostel. St.
Mungo’s also provides hostels and to the semi-independent people. The charity foundation has
its own properties and they also give rent their buildings to other providers as well. In addition
to this, the employee of that organization also provide various services like employment and
skill training to the homeless people or to the people who are vulnerable to become homeless,
provide service to enhance the health condition of people (St Mungo's 2018).
Political Factors
 Increase in numbers of applications
from homeless people.
 The local authority only provide a
temporary accommodation to the
applicant people.
 Several political boundaries in
Economic factors
 The city is providing funds to provide
outreach of various organization for
arranging accommodation for the rough
sleepers.
 Government has introduced
personalized budget for various

3HEALTH CARE ENVIRONMENT
providing temporary accommodation.
 The city councils also supports the
people who are rough sleepers.
 Development of new model for the
rough sleepers (Hackney.gov.uk, 2014).
homelessness project implementation.
 Various new project for giving shelter
to the homeless people.
 Hackney CCG can use their aligned
fund for various projects.
 Allowing more funds for providing
support to the homeless people.
Social Factors
 Poor housing standards of the residents.
 Over-crowding condition of the city
 More number of homeless people
 Several types of population such as
residents, workers, homeless people,
rough sleepers.
 Increasing number of homeless people
in the city (GOV.UK, 2018).
Technological Factors
 Using of various new technologies by
the St.Mungo
 Hackney has invented an app that can
collect information related to
homelessness.
 Trends in increasing use of internet.
 In London almost 88% people had used
internet (GOV.UK, 2018).
 Less percentage of internet use among
the people who are economically
deprived.
Political Factors

4HEALTH CARE ENVIRONMENT
In England almost 320,000 people are homeless and along with this, a huge number of
people are sleeping in the street. There are various laws related to the homelessness of England.
In 2017, the parliament has introduced Homelessness Reduction Act 2017 and that helps to get
help to reduce the number of homeless people (Crisis 2018). This act will help St. Mungo’s to
open there new center in the London borough as both the government and the organization have
the same goal of reducing the homelessness in London. However, there may be negative impact
as government has planned to implement their plan through the help of local council. This may
act as a hindrance in setting new center of St. Mungo’s.In accordance to a report published by
the London Assembly, it has been estimated that the number of people who are homeless in
London, amounts to a total of 12, 500 people. Such individuals are compelled to reside in unsafe
environments such as sitting areas in public transports, or sofa’s in unknown homes or merely
engage in squatting in the streets. (Mulrenan, Atkins and Cox 2018). Considering this situation
of alarming seriousness, the city council of London, has undertaken effective steps to mitigate
the issue. City council undertakes active evaluation and commissioned searches to uncover
citizens who are homeless for the purpose of provision of emergency housing and
accommodation. Hence, these active efforts from the city council concerning the management of
homeless residents, will prove to be beneficial political advantage for the establishment of St.
Mungo’s due to its aim to avoid accommodation for homeless individuals (Thomspon et al.
2017).
Economic Factor
Considering the acknowledgment of the alarming issue of homelessness by the city
council of London, the council also undertakes the arrangement of various funding procedures

5HEALTH CARE ENVIRONMENT
and projects as a part of the major steps to eradicate this alarming social issue. The council has
undertaken a number of funding policies and strategies in the form of ‘Homelessness Strategy’,
‘Temporary Accommodation Policy’ and ‘No First Night Out’, as attempts to aid people who
lack adequate residential facilities along with provision of funding for organizations or
community service groups possessing the organizational objective of eradication of
homelessness. The city of London also funds organizations and community development projects
in the form of funding schemes such as ‘Crowdfund London’ and ‘Good Growth Fund’. Hence,
the ready availability of economic resources from the city council of London in the form of
funding policies will serve as a major economic factor which may support the development of St.
Mungo’s (Watt 2018).
In addition to the above, the National Health Service (NHS) and Hackney Clinical
Commissioning Group (CCH), also undertakes in the provision of commission to services
pertaining to healthcare, emergency and medical urgency services along with services pertaining
to mental health. Hence, for the development of a new St. Mungo’s with the aim to eradicate
homelessness and arrange residential services for the underprivileged citizens of London, the
availability of such legally approved commissioning services by NHS England, from the
Hackney CCG, will serve to be a major economic advantage (Hassanally and Asaria 2018).
Social Factor
One of the key social factors which further necessitates the need for the creation of
charitable services aiming to eradicate homelessness, like St. Mungo’s, is the alarming
emergence of London’s population of individuals who are devoid of any form of home or

6HEALTH CARE ENVIRONMENT
residence in London. The report, ‘Hidden Homelessness in London’, was established by the
London Assembly, and presented an alarming estimate that the total number of people who are
homeless in London amounts to a shocking total of 12, 500. Of these, the major population
groups with the highest susceptibility of homelessness, include adolescents and queer groups
such as those belonging to the LGBTQ Community. The report further estimated that among 10
Londoners, at least one individual is lacking the privileges and basic rights of living in a safe
resident. Hence, considering such socially detrimental figures highlighting homelessness, the
development of St. Mungo’s will not only prove to be advantageous but also necessary (Elwell-
Sutton et al. 2016).
The London Assembly has also noted the growing concern of overcrowding in the city of
London, which has been reported to be excessively high as compared to the additional cities in
the country of England. Further, the organization, ‘Trust of London’, in its statistical reports for
the year 2014 and 2015, observed that a large number of households, amounting to a number of
250, 000 were found to be overcrowded. The emerging rate of overcrowding not only leads to
detrimental impacts on the standards of living, sanitation ad hygiene, but also increases the
susceptibility of residential deprivations further increasing the chances for citizens to be subject
to homelessness. Hence, the rising state of overcrowding and the possibility of homeless, will act
as a major social factor, proving to be advantageous and necessary the creation of St. Mungo’s
(Johnston et al. 2016).
Technological factor

7HEALTH CARE ENVIRONMENT
With the onset of advantages in science and technology, the usage of technological
features such as applications and software by an organization, proves to be a major advantage in
the fulfillment of its activities and objectives. St. Mungo is not new in this field and hence, also
undertakes active usage of technology for the purpose of eradication of homelessness.
‘StreetLink’ is an application software as well as website managed by St. Mungo, in
collaboration with ‘Homeless Link’. This website provides a platform for citizens of the public
to provide information based on the location in which homeless citizens have been found. Upon
reception of this information allows St. Mungo to relay the same to community service groups
and governmental authorities in Wales and England, so as to garner support for such individuals
who are living in homelessness. Hence, the increased efficiency of managing support for
homeless individuals through the usage of such technological advances, is a major technological
advantage which St. Mungo’s can provide upon its creation (Forward et al. 2015). As an
additional advantage, Hackney CCG also uses similar technological application to detect
homeless citizens, which can further supplement the working of St. Mungo’s (Petty 2016).
Further acting as an advantageous technological factor is the increasing engagement of
the citizens of London with the usage of technology. Along with the provision of affordable
housing facilities and accommodation to such underprivileged citizens, St. Mungo’s also engages
in the usage of applications like StreetLink, which not only aids in obtaining necessary
information and support for existing homeless people, but also provide a platform of technology
friendliness and advantage to today’s tech-savvy population of London. Hence, the usage of such
simple yet effective technologies acts as a major technological factor as its advantage which will
help in the management of homelessness in a customer friendly manner (Lamb and Joels 2014).
However, it is worthwhile to mention that a majority of the citizens subjected to homelessness in

8HEALTH CARE ENVIRONMENT
London, belong to a social group of socioeconomic disadvantage. Hence, amongst such people,
the usage of such technology is near about negligible considering the difficulty in affordability.
Hence, while usage of technology like ‘StreetLink’ may prove to be beneficial, St. Mungo’s
must avoid heavy dependence on the same, considering the lack of financial feasibility prevalent
in such homeless individuals (Fuller 2016).
Recommendation
The charity work of St. Mungo is very much important for the London borough as a huge
number of people in London is homeless and they also have not proper place to sleep at night. As
a result they are engaged in the practice of rough sleeping at night. The initiative of St. Mungo to
open a new center in the London borough will be very much effective as the people really need
the support to have their permanent or temporary accommodation (Tobin 2018). From the
Hackney JSNA report data it was seen that, the London borough holds the sixth position in terms
of having the rough sleepers in the city. So following recommendation can be done regarding the
opening of the new center in the London borough. The recommendations are as follows-
1) St. Mungo should open the new center in the London borough as there are a huge number
of people in London who are rough sleepers and homeless. In order to provide them
support, St. Mungo should build a big hostel so that they can give support to more
number of people. In addition to this, government is also aiming to give more support to
the homeless people of London and also of England. The support from the government
will encourage St. Mungo to open their new center in London.
2) In addition to this, government has also introduced a new act named Homelessness
Reduction Act 2017, in order to reduce the number of homeless people in the country

9HEALTH CARE ENVIRONMENT
(Crisis 2018). This Act will help St. Mungo to set up their new center in the London
borough.
3) Although a huge number of people are engaged in providing service to the homeless
people, more number of people shall be recruited by the St. Mungo authority in order to
provide their service more people in London borough.
4) Government is concentrating on the reduction of homeless people and rough sleepers in
London. St. Mungo can work in collaboration with the local council and government and
as a result they will able to help more number of homeless people and rough sleepers.
5) St. Mungo can start awareness program among the people so that a huge number of
people can have access of their charity service. In addition to that, they can arrange
workshops to educate the people who are technologically challenged about various new
technologies. This would help St. Mungo to give better service by using new
technologies by using new technologies.
Conclusion
Lastly it can be recommended that plan of St. Mungo to open a new center in London
is very much effective as the number of homeless people are gradually increasing day by day.
In addition to this, there are various political, social, economic and technological factor that
can be helpful for St. Mungo to open the new center. However, there are several drawbacks
in opening the center, but they can be overcome by using proper planning. So, St. Mungo’s
plan to open a new center in the London will be very much fruitful for the homeless of
London.
References

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