PEST analysis of Hollister

Added on - 13 Jan 2021

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PEST analysis Hollister
TABLE OF CONTENTSINTRODUCTION..........................................................................................................................3MAIN BODY..................................................................................................................................3PEST analysis of Hollister.........................................................................................................3CONCLUSION...............................................................................................................................4REFERENCES...............................................................................................................................5
INTRODUCTIONPEST analysis is the analysis of external micro-environment that affects all firms whichstands for political, economical, social and technological. These factors normally are beyondcontrol of company (Kumar and et.al., 2014). This study is based onHollister. It is an Americanlifestyle clothing company. Firm is looking open new stores in India, so that they assessinfluences of external business environment factors as PEST analysis of the nations.MAIN BODYPEST analysis of HollisterHollister is looking diversify their business in terms of open new store in India, so thatthey are assessed PEST analysis of selected nations for expanding their business. Companyneeds to determine the political, economic conditions, social and technological factors whichaffects in both positive and negative manners in the business expansion (Kaur, T. and et.al.,2014).Political Factors:It involves government regulations, taxation policy, trade restriction etc. which are highlyimpact on Hollister. The stable political culture is essential factors to attract the foreign directinvestment (FDI). Corruption is another factor which increase costs of operations of Hollisterand often affects foreign direct investment in India. This kind of factor affect in negative way onbusiness expansion (Myrick and et.al., 2014). Government has regulated the laws such asemployment laws, environment legislation, tax policy etc. that is necessary to determine alllegislation by Hollister for expanding their business in India. The initiatives to government andpublic awareness are fighting challenges of corruption which help to company in relation to opennew store in India.Economic Factors:It involves interest rate, inflation rate, corporate tax rate etc. that impact on businessexpansion of Hollister. India is the one of the top nation for exporting products such as transportmachines, ready made garments, jewelry and so on. In this context, Hollister open new store inIndia easily and effectively. This factor positive impact on business expansion. The currentcorporate is 30% in India that impact on retail business which wants to expand their business inselected nation. If the inflation rate has been increased in India, so that consumer do not buy thehigh quality products. This effect negatively on expansion of business by Hollister in select
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