PEST ANALYSIS

PEST ANALYSIS

Table of Contents
INTRODUCTION...........................................................................................................................1
Hammersmith and Fulham background ......................................................................................1
Hammersmith United Charities...................................................................................................1
PEST ANLYSIS..............................................................................................................................2
Findings of PEST Analysis..........................................................................................................4
CONCLUSION................................................................................................................................7
RECOMMENDATIONS.................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
This assignment has studied whether social enterprise in the Hammersmith should
receive fund through government to increase the level of health care and decrease night crimes.
This assignment has included PEST analysis which has showed this fund is necessary for a social
enterprise or not. Hammersmith United Charity is chosen as social enterprise. It completely
works in social welfare, and provides health and social care services, especially in Hammersmith
and Fulham area. All factors which affect this social enterprise has been mentioned below. Some
major recommendations also have included in this report for this charity organization.
Hammersmith and Fulham background
According to ONS, population of Hammersmith was 182,433 in 2011. Then 2011 to 2018
this borough's population has increased by 1.4%. In 2018, Hammersmith's population was
185,004. In this situation, 40% of this population are 75+ aged people, 24% are comes from 56
to 74 age group, 17% are 55 to 64, and rest 14% are related to 16 to 24 age group. Female's
population ratio is currently more than males ratio, because 51% are females and 49% are males
(Office for National Statistics, 2020). On the other side when we go with ethnicity,
31.9% residents has belonged to group of ethnic in 2001. On that time 5.8% Black African, 4%
Asian, 3.9% Black Caribbean and 5.5% Mixed population was major minorities. On the basis of
national identity 70.7% population of borough has accepted that they have British identity.
Mainly English, Scottish, Britain, Welsh and Northern Irish people are comes under British
Identity. Three professional foot clubs such as Fulham, Queen Park Rangers and Chelsea make
borough unique place in London (Frue, 2017). Greater London made by 32 local authorities each
governed by London borough council that is head by Hammersmith in west and Fulham is south.
Fulham saw urbanization and industrialization thus a large development was done by innovating
transportation and creating many shopping centre to attract people. Borough is among fourth
expensive residential properties in United Kingdom along with Chelsea and Kensington.
Hammersmith United Charities
Social enterprise is those that operates their function to provide social benefits to people
not for earning profit thus their main objectives is to serve people. Hammersmith United
Charities is a social enterprise that operates its function in Hammersmith and Fulham to render
social services to people living in the society. It is established 400 years before in 8 wards of
Hammersmith and Fulham to handle deprivation, disadvantages, situation of poverty in the
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society (Dyson and Whitten, Swansea University, 2018). CCG (Clinical Commission Groups)
and ONS (Office for National Statistics) are too plays great role to this organization. Reason is,
CCG helps to this social enterprise in its health and social care activities. On the other side, ONS
is providing needed statistics data which helpful in analysing people's background within
borough. With statistics of ONS, this enterprise is able to support those people which are really
needed a social support. There is CCG is a national health service (NHS) organization which set-
up by Health and Social care act 2012 (Clinical Commissioning Groups (CCGs), 2020)
Company helps local people by enhancing their talent, skill and strengthen relationship across
diverse communities. Its aim is to provide shelter to people and beautiful environment so that
they can live comfortably in Hammersmith and Fulham. It organizes various program to raise
fund through different sources like; local government, local businesses etc. Currently it is also
started working for reducing night crimes within respective borough. It deals with lost children
cases as well, and always trying to provide 24*7 help support to night crime victims. In short,
maintain a happy and healthy environment within borough is main objective of this social
enterprise.
PEST ANLYSIS
Pest analysis helps company in forming various strategies that are necessary for
achievement of organization goals and gaining competitive advantages in the market. Various
factors of environment impact adversely on functioning of business such as political situation,
economic condition, social behaviour of people and recent technology. Company in order to
expand its market share and profitability has to considered all such factor while operating its
function in the industry (Stockdale, 2019). It also protects company from various threats and
helps in gaining opportunity that are available in market to increases its profitability and sales.
Thus, pestle analysis of Hammersmith and Fulham helps Hammersmith United Charities
company to formulate its strategies for establishing its businesses in the market.
Political
 Hammersmith united charities works
for health and care, so a government
authority called CCG is supporting it.
(Rastogi and Trivedi, 2016).
 CCG is a part of NHS which contribute
Economic
 Economically, Hammersmith and
Fulham has well-developed, so social
enterprise easily runs their operations.
 This social enterprise can easily fulfil
its financial needs with the support of
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