PEST analysis of Mamee Double Decker

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Added on 2020-12-09

PEST analysis of Mamee Double Decker

Added on 2020-12-09

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PEST analysis of MameeDouble Decker

Table of ContentsINTRODUCTION...........................................................................................................................1Pest analysis of Mamee double decker.......................................................................................1CONCLUSION................................................................................................................................2REFERENCES................................................................................................................................3Online..........................................................................................................................................3

INTRODUCTIONIn following report, Mamee Double decker is taken into consideration. It is Malaysianbased company that manufactures food and beverages and transports it to around more than 100countries. Thus, various factors that affects business has been highlighted in followingassignment with help of PEST analysis.Pest analysis of Mamee double deckerPest analysis is a measurement tool of a business that helps in measuring external factorsthat affects business (What is PEST Analysis?, 2013). Thus, pest analysis of Mamee doubledecker has been discussed below:-Illustration 1: Pestle analysis(Source: What is PEST Analysis?, 2013)Political factors- This includes all regulations and legal factors of government that are assessed in terms ofability in affecting business environment of Mamee double decker along with its trading market.It includes study of tax policy, labour law, etc. Thus, this factor affects cited company's ability tobe profitable and successful. The main factors that are addressed includes political stability,employment laws, safety regulations etc. (Policy, 2016). The manager of this company has toaddress factors and make decisions accordingly that helps in minimizing risks. As governmenttightens regulations on advertising the fast foods, they await for the further information that isrequired by malaysias information ministry. The advertising was banned and it was forced to1

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PEST analysis of Mamee Double Decker