PEST and SWOT analysis of Brazil

Tourism
In
Brazil

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 3............................................................................................................................................1
Explanation of destination including its location, development and appeal as tourist
destination...................................................................................................................................1
PEST and SWOT analysis.........................................................................................................1
Brazil sit of TALC model...........................................................................................................3
Different types of tourist attraction, range of visitors and their motivation of visit attraction...3
Different types of visitors and their motivation..........................................................................3
Difference between tourist and impact on destination management...........................................4
TASK 4............................................................................................................................................4
Description of current economic value of destination of country and world wide.....................4
TASK 5............................................................................................................................................6
Social and cultural features of destination and summary of economic, social and cultural
impacts of destination.................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCE...................................................................................................................................8

INTRODUCTION
In today's era tourism is consider to be activity which cuts across all convectional sectors
within an economy. It consist of an economic, social, cultural and environmental nature at world
wide. It is a vast intrinsic potential act as a catalyst for generating income, employment as well
as exclusive growth of an economy(Blanchette and da Silva, 2016).Additionally, it encourages
socio economic progress within country and economy by creating out more business
opportunities and development of employment in an effective manner. This report is based on
Brazil Tourism, a country of powdery white sand beaches, verdant rainforest and wild, rhythm
filled metropolises. This, report is going to analysis location, development and appeal as tourist
destination, types of tourist attraction. Moreover, determining current economic value of
destination at worldwide with social and cultural features impacts on destination attraction.
TASK 3
Explanation of destination including its location, development and appeal as tourist destination
In toady's context, tourism is becoming a major tourist industry in Brazil with its two
most visited destination in country they are Rio de Janeiro and São Paulo. This are fabulous
peek into complex heritage and natural spectacle of Brazil.
PEST and SWOT analysis
PEST analysis is a framework where an country can assess major external factors that
influences its operation in order to become more competitive in market (Cooper, 2015).Herein,
PEST analysis of Brazil in context to travel and tourism are determined below:
Political factor: Political factor refers to the area in which government plans and policies
or change in legislation affect an economy. The government of Brazil is proactive and stable in
nature as their such political instability. Herein, Brazil is very rich in travel and tourism sector as
they as famous for their destination such as Rio de Janeiro and São Paulo as people love to visit
it more. In this they are marinating their political stability in an effective manner.
Economic factor: Economic factor consist of interest and exchange rate, economic
growth, supply chain and demand, inflation and recession within an economy. In context to
Brazil, its tourism sector is extremely high as they have reduced the risk of currency devaluation
as well as brought inflation into control.

Social factor: The social factor usually analyses demographics and age distribution,
cultural attitudes and workplace and life trends of consumer(Frenzel and et.al., 2015). Herein, the
Brazilians are up to date in today's fashion world as they are found of big brands as they are keen
to buy expensive and luxurious product. Herein, as per travel and tourism the employment rate is
increasing which is help an individual to grow in an effective rate. Apart from this this people
love to visit Brazil due its pleasant tradition and custom.
Technological factor: This factor usually consist a specific role of development of
technologies within a country such as trend and changes in technology. In this factor Brazil is are
weaker than other countries as they need to adopt technologies in infrastructure. For this purpose
they have made efforts in development of technologies so that they can have good infrastructure.
So that it in this manner they can attract large number customers towards their travel and tourism
industry.
SWOT Analysis
SWOT analysis is a framework that help an organisation or a country to evaluate is
competitive position in market place as well as develop strategies(Harris and Wise, 2017).
Herein, the SWOT analysis of Brazil country is analysed below:
Strength: Strength is defined as what a country excels and separate it from other country
such as good environment, custom and traditions and living standard of people. Herein, Brazil is
rich in travel and tourism sector as it have wide variety of heritage and natural spectacles. Apart
from this they have diversified music styles which usually attract large number of customers
towards it.
Weakness: Weakness refers to those are where an country need to improve in order to
remain competitive in marketplace. In context to travel and tourism Brazil are lacking behind in
safety procedures for travellers about the increase in crime rate. Moreover, main hot spots are
Rio de Janeiro and São Paulo as many times travellers are victims of petty crime like
pickpocketing and purse snatching. Herein, government of Brazil need to work upon it.
Opportunities: Opportunities are refers to favourable external factors that gives a
country a competitive advantage. Herein,Brazil can create opportunities of their travel and
tourism by increasing their infrastructure such as railroads, airports and ports. As people are
searching for new things in their travelling experience.

Threats: Herein, Brazil are facing out many threats such as increase of crime rate and
lack of international trade. Its biggest issues affecting land Brazil and Brazilians environment
ecological issues in Amazon. Moreover, increasing rate towards unemployment rate and crime
and assisting poor has decreasing its faith from people though they are good source in travel and
tourism sector.
Brazil sit of TALC model
Herein, Brazil sits in development stage with high number of tourist that are exceeding
local population during the peak periods. Moreover, tourism of respective country are attracting
customers towards it with both local and international involvement. Apart from this their natural
attraction are providing secondary tourism attraction(Idrobo, Davidson-Hunt and Seixas, 2016. ).
Along with this natural and cultural of Brazil are attracting quite large number of customer so
that they can develop their market in an attractive manner. Furthermore, local people are also
exploring their views with physical change where they need to improve so that they can make
their country best tourist place at world wide.
Herein, the most popular attraction of Brazil are Rio de Janeiro and São Paulo, natural
draws such as Amazon jungle, Amazon river, existence beaches and bays that line up with costa
and count less places to spot iconic wildlife.
Different types of tourist attraction, range of visitors and their motivation of visit attraction
In toady's context tourism refers to place of interest where people want to visit and
explore their holidays in an attractive manner. Apart from this there are certain types of tourist
attraction in order to examine destination and feel happy to visit places. Such as:
Natural tourist attraction: In Brazil, sugar loaf mountain, corcovada are some of the
interesting places where tourist are attracted by its natural beauty such as climate, beaches and
landscape(Klein and et.al., 2017). Thus, it influences visitor are influenced by natural fresh area
and peacefully environment.
Man made attraction: Rio de Janeiro and São Paulo are man made attraction that
influences the people in order to entertain by museum, theme park, cultural centres. Apart from
this visitors are attracted towards its design and facilities.

Different types of visitors and their motivation
Adventurous visitors: In this type of visitors people are more attracted words
adventurous places that attract large number of customers towards it. Such as Chapada
Diamantina national park and Bonito are adventurous place located in south of Brazil which
includes hiking trails, deep waterfalls, high hills and caves are amazing place to influence to
adventurous tourist. Thus, it help to motivate people because it increases adventurous activities
such as rafting, mountain biking, sand boarding and rock climbing etc.
Cultural tourism: This type of visitors are interested to visit cultural places within a
country or religion that are basically related to the life style of people of particular country or
region. This factor motivates visitor to visit cultural heritage, music, dance and their food and
tradition. As this help an individual to get desire and experience of another culture.
Regular visitors: This type of visitors basically consist of travel individually or group of
people for missionary fellowship and pilgrimage that increases in religion of people and who are
found of religious places. Moreover, it motivates people towards religious tourist that help to
increase attraction towards different religion and focuses on expanding knowledge about
different region and culture.
Difference between tourist and impact on destination management
In travel and tourism growth is not enough though it is one of the fastest growing sector
within a country and economy. Herein, tour sit and stakeholders are responsible for ensuring
growth and benefits are maximised. Herein, Brazil tourism need to do continuous process so that
they can managed and evolved proper planning with time period so that each and every factor are
not affected (Marques and Borba,2017).Apart from this, there are serious concerns remain about
the accuracy, complexity gabs, comparability and sustainability that impact analyses that are
need to be carried out. Thus, it is necessary for impacting the value of different types of tourism
by accessing role of technology, data collection and impact measurements and communication.
TASK 4
Description of current economic value of destination of country and world wide
In today's era Brazil is world's largest economy that involves purchasing power parity
and nominal gross domestic production. As per the world economic Brazil is one of the most top
country that has evaluated and gained eight position among the other countries. Herein,

economic value of any country includes GDP rate and economic condition of a country that
gives contribution towards the welfare of the economy. The economic value of Brazil that
describe the rate of GDP rate which is given below:
GDP $2.056 trillion (nominal, 2017) $3.388 trillion (2018)
GDP growth -3.5% (2015), -3.5% (2016), 1.0%(2017), 2.4%(2018)
GDP per capita $9,821 (nominal, 2017) $16,199 (2018)
GDP rank Ninth (nominal) eight (PPP)
GDP presentation of Brazil
GDP presentation of Brazil
Herein, at present travel and tourism is of the most profitable business that help to
increase the economic condition of a country at world wide. In Brazil tourism have become a
major industry to run business effectively as well as gain profitability in an effective manner.
Such as Rio de Janeiro and São Paulo are providing wide variety of natural heritage spectacles
that attract large number of customers which indicating that high income generation that are

used towards the development of economy. Moreover, a wide range of wild life agriculture and
natural places such as Amazon river, jungle and beaches as well as bays that influences visitors
to visit again and again. Thus, in manner such tourism sites are giving large number of attraction
of customers and creates out opportunities to earn money from it which ultimately give increase
to the welfare of the economy.
Rio de Janeiro: It is one of the well known city in Brazil that is visited by many people
as its visiting charges are not so high that influences tourist to seek more information about such
places( Mowforth and Munt, 2015). Initially, people are more curious about Rio de Janeiro
because it is famous for its statute in genies world book record. Moreover, its economic value is
helping country to improve the economic condition as well as increasing large number of
customers to visit more again and again.
São Paulo: It is one of the popular place that helps to increase gross domestic product
rate by visiting high number of tourist in a single day(Quandt et.al., 2017). This destination have
economic value for such purpose visitors are free to pay more for it due to its economic value as
well as help an individual to gain information about such places. Thus, in way Brazil is helping
in growth and development rate of economy as well as maintaining healthy environment.
Herein, there are almost 11000 millions people are visiting Brazil per month, they are
spending 500 millions on an average in travel and tourism sector. Apart from this customer are
spending almost one week for their stay in Brazil. Moreover, there are almost one third of the
population are involved or employed with travel and tourism sector. Herein, from the such places
a respective country is able to increase the economic value in tourism sector. For such purpose
they are coming up with advance tools and technology in maintaining their infrastructure so that
bits looks attractive.
TASK 5
Social and cultural features of destination and summary of economic, social and cultural impacts
of destination
In Brazil, Rio de Janeiro is one of the famous city that has a beautiful destination such
as Redentor, Sugar loaf and Copacabana that has different social and culture features which are
determined below:

Cultural feature of Cristo Redentor: Cristo Redentor is a art of deco concrete and soap
stone faces that was purposed within 21st century with an attractive design. Moreover, it
represents a universe peace that gives universe peaceful environment to visitors.
Social Cultural of Cristo Redentor: This gives a human approach to the people that
gives spiritual thought to people who can increase socialism in order to live collectivity in
different manner.
Cultural feature of sugar loaf: It gives an impressive view of Rio's beaches that consist
of high rain forest and deep waterfalls to attract tourist with large number of customersAs this
place give much relaxation environment to visitors as it includes dramatic green hills around
Guanabara Bay which is extensive designed landscape.
Cultural feature of Copacabana: This involves wonderful beaches where people are
more interested to celebrate their new year and enjoy their vacation as it has long waterfalls that
helps to attract large number of customers.
Social feature of Copacabana: As it includes beautiful sand beaches that help to
influence tourism. Herein, an individual are attracted towards natural beauty that involves of
social melting pot that is used to provide reports and advertisement which generally influences
people.
The above mention are the destination of Rio de Janeiro plays a crucial role in the
country's economic value of country and attain profitability in an attractive manner. Moreover, it
help to increase the social interest through out advertisement and visiting places in an attractive
manner so that it attract large number of customer towards it. Eventually, Brazil has become one
of the famous visiting place that focus on large number of tourist in order to make them feel
better by providing more information towards their country.
CONCLUSION
From the above discussion it has been concluded tourism is consider to be activity which
cuts across all convectional sectors within an economy. Herein, Brazil is world's largest
economy that involves purchasing power parity and nominal gross domestic production.
Moreover, tourist and stakeholders are responsible for ensuring growth and benefits are
maximised as one third of the population are involved or employed with travel and tourism
sector. In such a manner a respective country is able to increase the economic value in tourism

sector. Thus, tourism play's an essential role in growth and development of economy so that a
country can grow and develop in a diversified manner.
REFERENCE
Books and Journal
Blanchette, T. and da Silva, A. P., 2016. “Brazil has its eye on you”: sexual panic and the threat
of sex tourism in Rio de Janeiro during the FIFA World Cup, 2014. Brasiliana-Journal
for Brazilian Studies. 4(2). pp.411-454.
Cooper, M. ed., 2015. Current issues and emerging trends in medical tourism. IGI Global.
Frenzel, F., and et.al., 2015. Slum tourism: state of the art. Tourism Review International. 18(4).
pp.237-252.
Garrigós-Simón, F. J., Galdón-Salvador, J. L. and Gil-Pechuán, I., 2015. The economic
sustainability of tourism growth through leakage calculation. Tourism Economics.
21(4). pp.721-739.
Harris, J. and Wise, N., 2017. Transforming Brazil: Sporting mega-events, tourism, geography
and the need for sustainable regeneration in host cities. In Sport, Events, Tourism and
Regeneration (pp. 24-39). Routledge.
Idrobo, C. J., Davidson-Hunt, I. J. and Seixas, C. S., 2016. Produced natures through the lens of
biodiversity conservation and tourism: the Ponta Negra Caiçara in the Atlantic Forest
Coast of Brazil. Local Environment. 21(9). pp.1132-1150.
Klein, H. J., and et.al., 2017. Complications after cosmetic surgery tourism. Aesthetic surgery
journal. 37(4). pp.474-482.
Marques, L. and Borba, C., 2017. Co-creating the city: Digital technology and creative tourism.
Tourism Management Perspectives. 24. pp.86-93.
Mowforth, M. and Munt, I., 2015. Tourism and sustainability: Development, globalisation and
new tourism in the third world. Routledge.
Pegas, F. D. V., Weaver, D. and Castley, G., 2015. Domestic tourism and sustainability in an
emerging economy: Brazil's littoral pleasure periphery. Journal of Sustainable Tourism.
23(5). pp.748-769.
Quandt, C., and et.al., 2017. Social innovation practices in the regional tourism industry: Case
study of a cooperative in Brazil. Social Enterprise Journal. 13(1). pp.78-94.
Rocha, C. M. and Fink, J. S., 2017. Attitudes toward attending the 2016 Olympic Games and
visiting Brazil after the games. Tourism Management Perspectives. 22. pp.17-26.
Rogerson, C. M., 2015. Restructuring the geography of domestic tourism in South
Africa. Bulletin of Geography. Socio-economic Series. 29(29). pp.119-135.
Tortato, F. R. and Izzo, T. J., 2017. Advances and barriers to the development of jaguar-tourism
in the Brazilian Pantanal. Perspectives in Ecology and Conservation. 15(1). pp.61-63.