This presentation provides a PEST analysis of NIKE, examining the political, economic, social, and technological factors that impact the company's business environment.
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PEST for NIKE
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TABLE OF CONTENT •INTRODUCTION •MAIN BODY •Political- •Economical- •Social- •Technological- •CONCLUSION
INTRODUCTION •Businessenvironmentconsistof several factors which tend to affect the organizational working. •NIKE is the chosen organization for theanalysisinthisreportthe companytendtoprovidesports products to its customer all across the globe.
Political- •Changing International Politics-NIKE tend to provideitsproductsinvariousgeographicareas and due to which the company has to follow the international laws for doing its business operations. •PoliticalInstabilitiesofUK-Changingpolitical instabilitiesofUKalsotendtomakesignificant impact upon the organizational working of NIKE and this can be seen in case of COVID-19 lock-down in whichorganization'sworkingwasbeingaffected significantly.
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Economical- •JoblossofcustomerduetoCOVID-19-NIKE has to change its organizational pricing strategy according to the economical condition of specific geographic area by which it tend to make sure that it is able to achieve high profit margin. •Different pricing strategies-- NIKE is having a high customer base in which it has customers from different classes of the society because of which company mostly focuses on providing new and rare products to the customers by which it can establish premium pricing.
Social- •Changing market trends and customer requirements-NIKE operates in a market place which is full of some of the biggest market competitors and due to which company has to pay high efforts by which it can provide new and rare products to the customers. •Segmented customer base of company-The product placements of NIKE is often done in such a way that it is able to attract the specific targeted customers bases, now since company often tend to provide sports bases accessories due to which its targeted customer base is the younger generation and customers with high physical activities.
Technological- •Advancedmachinery-NIKEis havingalargecustomerbaseall acrosstheglobeduetowhich company has to implement several technologicaladvancementsinthe working areas. •Digitalplatforms-NIKEuses technologicaladvancementsfor establishing efficient communication with the customers and this can be seeninthecaseofcompany's digital activities.
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CONCLUSION •From the above analysis it can be concludedthatorganizationslike NIKE have to analyse the changing externalfactorsandhaveto implementimprovisationits working process.
REFERENCES •Alataş, S., Karakaya, E. and Hiçyılmaz, B., 2021. What Does Input Substitution Tell Us in Helping Decarbonization and Dematerialization? Industry Level Analysis for South Korea.Sustainable Production and Consumption. 27. pp.411-424. •PANDEY, B.C., 2017. Nike Inc-Complete Analysis: SWOT, PESTLE and Marketing strategy. BookRix. •FERNANDES, S., HONÃ, I.D. and CRUCHINHO, A., 2020. FASHION REVOLUTION AS PROMOTER OF SOCIAL INNOVATION AND SUSTAINABILITY IN FASHION. Revista de Pielarie Incaltaminte. 20(1). p.51.