PESTEL Analysis of Waitrose, UK

1
PESTEL ANALYSIS
INTRODUCTION
Waitrose & Partners is the British supermarket brand
which deals in selling groceries which made it to become the
largest employee-owned retailer of Britain. It has 338 shops
in UK and occupies 5.1% share of market (Pan, Chen and
Zhan, 2019). It also exports its goods in 52 other countries.
Therefore, it needs to analyse the impacts of all the macro
environment factors of the country it serves. The PESTEL
analysis of Waitrose is done in order to examine the
influence which external environment has on the company
and its operations.
PESTEL ANALYSIS OF
WAITROSE, UK
This analysis is a framework which
helps in analysing the external factors
which impacts the organisation in any
way.
The various external factors which have
its legitimate impact on the Waitrose
and its operations are as described
below:
Economic
These factors decide the financial stability of the company.
These include inflation, foreign exchange rates and interests.
In order to buy the products of Waitrose, the economic
condition of the people in UK must be good enough as only
upper middle people can afford its products.
Social
These include the cultural trends and the
preferences of the population. Waitrose
must analyse that which products must be
promoted to which areas so that it can
have a considerable sale It must decide its
target market so that it can increase its
customer base and profitability.