PESTEL Analysis of Waitrose, UK

This report presents a PESTEL analysis of Waitrose, analyzing the impact of external factors such as political, economic, social, technological, environmental, and legal on the company and its operations. The analysis helps the company develop strategies to enhance its performance and progress.

1
PESTEL ANALYSIS
INTRODUCTION
Waitrose & Partners is the British supermarket brand
which deals in selling groceries which made it to become the
largest employee-owned retailer of Britain. It has 338 shops
in UK and occupies 5.1% share of market (Pan, Chen and
Zhan, 2019). It also exports its goods in 52 other countries.
Therefore, it needs to analyse the impacts of all the macro
environment factors of the country it serves. The PESTEL
analysis of Waitrose is done in order to examine the
influence which external environment has on the company
and its operations.
PESTEL ANALYSIS OF
WAITROSE, UK
This analysis is a framework which
helps in analysing the external factors
which impacts the organisation in any
way.
The various external factors which have
its legitimate impact on the Waitrose
and its operations are as described
below:
Economic
These factors decide the financial stability of the company.
These include inflation, foreign exchange rates and interests.
In order to buy the products of Waitrose, the economic
condition of the people in UK must be good enough as only
upper middle people can afford its products.
Social
These include the cultural trends and the
preferences of the population. Waitrose
must analyse that which products must be
promoted to which areas so that it can
have a considerable sale It must decide its
target market so that it can increase its
customer base and profitability.

2
Technological
These factors deal in the advancement of technology
demanded by the market and the people which affects the
operations of Waitrose. In order to meet the demands, the
company must bring automation and must use the advanced
technologies in all its processes so that it can easily attract
the customers and can earn large profit by expanding its
business.
Environmental
These are the factors related to the surrounding
environment which affects the company greatly.
These include climatic change, environmental
offsets, weather change, geographical location and
many more. These are not in control of the
company but the company must strive hard to
manage these changes so that they cannot affect
the overall operations, production and the sale of
products. These affect the trade especially when
the products are to be delivered or the raw
materials are supplied from outside the country.
Legal
These consists of both internal and external sides.
Waitrose must consider all the laws before performing
its operations and also the company itself has some
policies which are to be maintained in order to maintain
a good image in the market.
The laws can include the consumer laws, labour laws,
safety standards etc. The company must adhere to all
the laws of the country wherever it performs its
operations.
CONCLUSION
In the above report, PESTEL analysis of Waitrose
is done which analysed the impact of all the
external factors like Political, Economic, Social,
Technological, Environmental and Legal. This
helps the company to make strategies accordingly
to enhance its performance and progress.
REFERENCES
Books and Journals
Wells-Burr, E.V., 2016. The Sweet Smell of
Success: An Ethnography of the Waitrose
Customer Experience. Journal of
Promotional Communications. 4(1).
Pan, W., Chen, L. and Zhan, W., 2019. PESTEL
analysis of construction productivity
enhancement strategies: A case study of
three economies. Journal of Management
in Engineering. 35(1). p.05018013.
David, J., 2019. PESTEL analysis of the
UK. Retrieved October. 30. p.2019.