Strategic Marketing PESTEL Analysis

Running Head: Strategic Marketing PESTEL Analysis
AERYON LABS
August
2018
Module
Code
Assignment
Type
Student
name
Student
number
Module
Tutor
Module
Leader
MKTM028-
SUMSD
Strategic
Marketing Pestel
Analysis
Ahmad
Fadlallah 18421095 Iain
Bromley
Dr.
Stephen
castle

Strategic Marketing PESTEL Analysis 1 | P a g e
STRATEGIC MARKETING PESTEL ANALYSIS

Strategic Marketing PESTEL Analysis 2 | P a g e
Executive Summary
This report will focus over setting up the business of Aeryon Labs in Saudi Arabia and there
organization will mainly introduce drone technology. Prior to the setting up business in Saudi
Arabia, external environmental conditions will be analysed in order to adopt appropriate
strategies for the successful implementation of drone technology in the target market. In relation
to this, first part of the report will analyse the significance, strengths and weaknesses of PESTEL
framework through which appropriate and relevant factors could be selected in relevance to the
market conditions through which decision for introduction of drone technology could be taken.
After examination of PESTLE factors, three crucial factors will be considered as per the
functionalities of organization in relevance with the business expansion in the target market. The
last part of the report will include recommendations in relevance with promoting drones in the
target market along with setting up the business in an effective and efficient manner.

Strategic Marketing PESTEL Analysis 3 | P a g e
Table of Contents
Executive Summary ....................................................................................................................................2
Introducing PESTEL......................................................................................................................................4
What is Pestel ?...........................................................................................................................................4
Political ...................................................................................................................................................4
Economic.................................................................................................................................................5
Social ......................................................................................................................................................5
Technological ..........................................................................................................................................5
Environmental ........................................................................................................................................5
Legal .......................................................................................................................................................5
Strengths and Weaknesses of PESTEL ........................................................................................................6
PESTEL analysis of Saudi Arabia...................................................................................................................6
Political ...................................................................................................................................................7
Technological ..........................................................................................................................................9
Environmental.......................................................................................................................................10
Recommendations....................................................................................................................................11
References ................................................................................................................................................13