PESTEL Analysis for LEGO

PESTEL ANALYSIS FOR
LEGO

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
QUESTION 1..................................................................................................................................3
Importance for business to practice CSR.....................................................................................3
QUESTION 2..................................................................................................................................3
Advantages and disadvantages of Lego responding to call of change by children.....................3
QUESTION 3..................................................................................................................................4
PESTLE Analysis........................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Businesses in the market must understand and analyse the external and internal factors in
the market so that there is going to be effective working. Lego was named in 1934 and this group
of Lego started in a workshop of Ole Kirk Christiansen. The following report will be discussing
the external factors of the organization so that there is better planning which can be done.
QUESTION 1
Importance for business to practice CSR
There has to be ethics operate transparency and fairly business in the market therefore it
is very important for the company to have CSR practices in the company as well. The
environment has to be protected and support worthy causes in the world so that the brand
reputation and value in the market can increase.
QUESTION 2
Advantages and disadvantages of Lego responding to call of change by children
Advantages
There are more queries which the customers can have for the activities which the
organization is having for the children so that there is going to be good mental development
which would be present. Any small misunderstanding can be harmful for the organizations
reputation.
Disadvantages
It is very important for Lego to give out guarantee for the quality of products and services
they are providing in the market so that the organization will be able to operate effectively.