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PESTEL Analysis Of Airbnb

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Added on  2019-10-09

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This article analyses and monitors the macro-environmental factors that influence Airbnb's performance using PESTLE framework. It discusses the political, economic, social, technological, legal, and environmental factors that affect Airbnb's operations. The article also highlights the legal issues faced by Airbnb and its contribution to the environment.

PESTEL Analysis Of Airbnb

   Added on 2019-10-09

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Running Head: PESTEL Analysis Of AirbnbPESTEL ANALYSIS OF AIRBNB
PESTEL Analysis Of Airbnb_1
PESTEL Analysis Of Airbnb2Table of ContentsIntroduction......................................................................................................................................3Main Body.......................................................................................................................................3PESTLE Analysis........................................................................................................................3Conclusion.......................................................................................................................................7Reference List..................................................................................................................................8
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PESTEL Analysis Of Airbnb3IntroductionThis article is drafted by applying PESTLE framework on Airbnb foranalysingand monitoring the factors that are macro-environmental and that often put a profound influence on acompany’s performance (Perera, 2017). PESTLE analysisis the acronym for a particular tool which is used for identifying the macro or external forces an organisation faces.It is a business analysis tool and the letters of its name stand for Political, Economic, Social, Technological, Environmental and Legal respectively.A i r b n b , I n c . uses to operate as an online marketplace that provides hospitality services to worldwide customers (Oskam & Boswijk, 2016). It offers lodging, tourism and homestays services via mobile applications and websites. It was founded on 27th June 2008. Airbnb is located in San Francisco of California,United States and generates revenue by receiving commissions from every single booking. During the past few years, the company’s has experienced amazing growth and it is projecting total revenue of 3.5 billion every year by 2020. Besides the exponential growth of the company, it is facing several political as well as legal issues. While operating as a peer-to-peer online marketplace and expanding in the worldwide market, Airbnb is facing these issues. Still, it puts enjoying some benefits from the environment and cities that led it to provide cheap accommodation facilities to the tourists and guests. Main BodyPESTLE AnalysisPolitical (P)Airbnb operates by considering a uniquely designed business model. It operates as an agent that earns revenue by receiving commissions. People use to offer their empty or spare rooms, apartments, or homes on rent to outsiders, tourists, and visitors.While doing so, the company uses to face some regulatory and legal issues. The operation of Airbnb needs to act in compliance with the prevailing housing law of the country from where it operates and this is the
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