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PESTEL Analysis of China Market (Doc)

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Added on  2020-10-23

PESTEL Analysis of China Market (Doc)

   Added on 2020-10-23

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PESTEL Analysisof China Market
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Table of ContentsINTRODUCTION................................................................................................1PESTLE ANALYSIS OF CHINA MARKET..............................................................1Conclusion.......................................................................................................4References.......................................................................................................5
PESTEL Analysis of China Market (Doc)_2
INTRODUCTIONAsda is a British supermarket/retail store with headquarter at Leeds,West Yorkshire, England. Asda was operating since 1965 in UK. It has 642stores all over world. After its great success in UK, company wants to expandits business in China. China has become one of the largest economies in theworld. Due to globalization it brings opportunities for expanding business andtake advantage of country's economic growth by investing in them. Forinvesting and expanding business economic environment is been studiedthrough PESTLE analysis. PESTLE analysis is an analytical tool for makingstrategic planing to understand external influence of various environmentalfactors like Political, Economic, Social, Technological, Legal andEnvironmental on business.PESTLE ANALYSIS OF CHINA MARKETPESTLE analysis is used for determining and analysing Chinese marketenvironment. It helps in determining various components like political,economic, social, technological, environmental and legal factors. Belowdiscussed are China market's PESTLE analysis:Political Factors:China's political system consists of Communist dictatorship party,which contributes in bringing economic stability in nation. Political conditionin China has brought stability and suitability. China’s government focuses ongiving priority to local businesses instead of whole country advancement.When economic system was moved from command economy to marketeconomy It has led to increased decentralize in management of economy,due to which regional economy faced rise in issue of uncoordinateddevelopment. Government of China reduced gap through implying differentefforts. Like reducing taxes and excise on businesses, providing land for1
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