PESTEL Analysis of the Kuehne+Nagel International AG Company

Running Head: Managing Business Strategy 0
Kuehne+Nagel
Managing Business Strategy
SystemJP
5/29/2019
The report is prepared so that managing strategic can be explained which helps in operating the
business functions and logistics things in the better way. In this report the Kuehne+Nagel International
AG company has taken which is the transportation and the logistic company and provide the solutions
for the supply chain and the logistics things. In this report the PESTEL analysis of this company has
done through which it is evaluated that there were many political and the legal factors that affects the
business organization. The report has also design the balance scorecards through which the
performance metrics of the company is evaluated. The performance metrics of the company shows
that the performance of the company can be improved if the company use the updated technology
and use the innovative strategic management.
Contents

1
Introduction.................................................................................................................................................2
Introduce the company’s business nature and identify the mission, mission statement along with its core
competencies..............................................................................................................................................3
Design the balanced scorecard for the company, by highlighting the analytical report for the performance
metrics.........................................................................................................................................................4
Conduct the PESTEL analysis for the company..........................................................................................9
Using Porter’s five force model to evaluate the competitive forces of the market sector for the company11
Use the strategy implementation method; relate your theoretical explanation on the ways to implement
innovative strategies..................................................................................................................................12
Recommendations and Conclusion............................................................................................................14
References.................................................................................................................................................15

2
Introduction
The report is prepared so that strategic analysis can be done for the company Kuehne+Nagel
International AG. This company is the logistics company and global transport company which
was founded by the August Kuhne Friedrich Nagel. The company was founded in the Bremen,
Germany 1890. The company has a headquartered in Schindellegi, Switzerland. The company
provides a transport facility for the worldwide area (Mia, 2017). The company provide many
solutions and services such as the freight and airfreight forwarding, contract logistics, etc. the
company was the leading global freight forwarder. The company was divided into different
segments such as sea freight, overland, airfreight, and contract logistics. The company focus on
providing the solutions which are based on IT-based logistics. The company does transportation
through different sources such as transport of the goods are done by road, rail, sea, air, etc.
Earlier the company was evolved in the traditional international freight which was later on
forwarded to the global provider. Now the company provides innovative transport facilities and
also provides the solution for the integrated supply chain. Earlier the company Kuehne+Nagel
was the world’s leading logistics provider which was working in over the 100 countries and has
the 1300 offices and around the 82000 employees (Hossain, 2017). They provide world-class
capabilities and have a good market position. Earlier the business was initiated on the cotton and
consolidated freight but later on, the operation of the company has expanded to the German
seaport city of Hamburg. But after the First World War, the business gets affected.

3
Introduce the company’s business nature and identify the
mission, mission statement along with its core competencies
Nature of the business: Kuehne+Nagel is the logistic company and global transport company so
the nature of the company is to provide the transport services. The nature of the company is to
transport the goods through different ways such as by bus, train, seashore, air flight, etc. It is the
transport company which was based in Schindellegi, Switzerland which was evolved in the
traditional international freight and also offers the logistics services. The company also provides
the supply chain solutions through the sea freight, road freight and airfreight (Nathanail, et al.,
2016).
The vision of the business: The vision of the company is to connect the people by transporting
the good and through logistics. Providing customers the logistic solutions so that, reliable and
innovative services can be given to them. The vision of the business is to be the number one
company in Switzerland and to increase the market share and the profitability of the company.
The trust of the customers will be gain and to utilize the resources at the maximum level.
Mission statement: The mission statements of the company are to extend the business. The
main mission of the company is to keep the strongest asset with them. The business has more
missions towards the integrated, innovative and dedicated things (Lieb and Lieb, 2012). The
company has majorly focused on the needs of the customers and also provides integrated
logistics solutions. The company provides quality services and also operates the things in the
excellence manner. The mission of the business is to build the success of the company which is
built on entrepreneurial and skilled employees.