Impact of Covid-19 on British Airways: Issues and Strategies

Please write only litter bit for issue, political and social Thank you
Trend Covid -19
Covid-19 pandemic first reported in China, December 2019 and as per the current
scenario, April, 2021, more than 141 million cases of this pandemic occur globally.
This pandemic become the global issue because it providing negative impact on the
health, life, employment and business. Covid 19 affected the whole market of the
aviation industry and people stop travelling and maintain social distancing to safe
themselves from the worst Impact of this pandemic. British Airways also affected the
most and cut many jobs. The overall market of the organisation negatively affects
and facing financial losses. Now British Airways is looking forward to cover up their
financial losses which can affect the performance of the organisation.
Issue of BA
The company got affected very badly by Covid pandemic as travel bans were
imposed. The company lost 10,000 employees because of Covid-19.British Airways
cut the number of their flights which can affect their business and temporary lays off
more than 28000 staff members. Due to covid, organization loss € 5.6 bn. (Grey
Wright, 2020). The issue arriving due to covid-19 on British Airways is most seen into
resumption of flights and God delays due to requirements of isolation and lockdown
conditions. The journey totally gets retired by lowering down in number of
passengers which was not ever seen in the history of British Airways. Therefore, only
commercial services are opening up because of the pandemic the whole of airline
industry reduce their operations by reaching to its lower capacity
Add litter bit more about 60 -70 words.
The main purpose of this report is to reveal the positiveand negative impacts of the
Covid 19 pandemic on the British airways. To develop understanding of issues of
Covid 19 pandemic the following research question is completed.
Research Question

How British Airways could improve its financial losses due to Covid 19 by improving
customer services?
Pestel British Airways
This analysis is helpful to identify the external business environmental factors of the
organisation. The help of this analysis, organisation can determine external
environmental situation and then prepare a strategy to gain more profitability.
Explanation pestel analysis in context of British Airways are discussed below -
Political - This factor mainly include trade, trade regulation, taxation policies,
political stability or instability and foreign trade policies. The aviation industry is
mostly affected by EU regulation in terms of brexit policies. These policies include
safety Regulation and licensing and traffic. Brexit creates overall impact on
functioning of British Airways that affect the travel in terms of custom and
immigration laws ( Oguche, Abel, and Gabasa, 2017).. Is the British Airways made it
strategy to overcome with this issue but now it is need to follow all the regulations
regarding taxation and foreign travel and it is not much easier than its earlier.
Economical - In this factors, growth rate of Country economy, employment rate,
inflation, recession, interest rate and tax rate are considered. Economic factor and
changes in country economy provide direct impact on the working of the British
airline. Due to this pandemic, economic instability, unemployment rate, GDP,
changes in pricing policy affect the whole market of the airline which provide the
adverse outcome in the growth of the organisation.
Social This factor mainly include cross cultural activities, age, religion, culture,
education, income, safety concern of the customer, buying power of the customer.
Social factor mainly consider the demographic changes which affect the the entire
marketing of the airline. The aviation industry has positive impact of social factor.
People love to travel in the flight of British Airways as they to give a incredible