Pestle Analysis of M&S: Political, Economic, Technological, Legal, Environmental Factors

This article provides a Pestle analysis of M&S, examining the political, economic, technological, legal, and environmental factors affecting the company. It discusses the impact of Brexit on M&S's operations and explores the opportunities for growth in the UK market. The analysis highlights the importance of considering external factors in business decision-making.

Pestle analysis

INTRODUCTION
Pestle analysis means observe businesses in macro environment in this way political, social,
economical, technological, legal, environmental facts to acquired better understanding, present
future status of the particular brand.
m&s which is known as mark Spencer, which is British retail company. It was founded in 1884,
this particular brand deals with food, clothing and different types of home products. It is situated
united kingdom(UK), it is a well settled corporation which is known for its quality of product.
The competitor of corporation are: Tesco, Aldi UK, John lewis partnership etc.
MAIN BODY
POLITICAL FACTOR :
M&S which runs united kingdom but also situated in abroad this thing gives public presentation.
It Imports their external products in cheap market for occasion in their store. Otherwise
corporation sustain their revenue component. Free trade was there for one-time particularly
European brand. And this affected the political factor. United kingdom has came out with
conclusion to leave the European Federal. This is a massive political element. In position of
commerce and duty many of them are low for abstract about united kingdom retailers.
ECONOMIC FACTOR :
monetary value is always a major problem for retail industry. But previously retail industry has
to highlight in united kingdom. One store are budget supermarket was competing with mark &
Spencer which was looking forward to burst this M&C brand. Promotive to the customers for
their brand to utilise the products at nominal cost. After this corporation decided to target the
product for international provider was approximately supply by these discount challenger.
TECHNOLOGICAL FACTOR:
This factor depicts about the research and development where Marks and Spence is
belong from United kingdom. There is vast scope of technology in terms of artificial intelligence,
as company can buy their resources which increase business growth in effective manner. In
recent days, online shopping malls are available in people mobile gadget as well as e-commerce
business practise helps to generate more offering of home product deliverables towards direct
buyer and selling.
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Environmental: As in United kingdom, there is strictly follows their environmental
practises in terms better development of society as well as influence to multinational companies
for providing better contribution which enhance positive development. In perspective of Marks
and Spencer which allows better food and clothing and home products in effectively manner.
Marks and Spencer move to become a more productive and allows to long term sustainability in
market.
Legal: This factor allows to better understanding about legal perspective of aspect
implement in companies. In UK there is many regulation works under effective legislative
practises such as employment law, national minimum wages etc. These laws enhance compliance
oriented work in Marks and Spencer company effectively .
CONCLUSION
On the basis of above Pestle report as it explain in context of Marks and Spencer venture
as to mapping only external business environment in which Political and economic factor is
having negative factor of Brexit market as it not allow current company to trade in European
Union. The positive impact from Technological, social and legal perspective allows better
opportunity to trade by attain valuable outcomes from United Kingdom.
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REFERENCES
Books and journals
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