PESTLE Analysis of Clothing Industry for International Business Environment

International Business Environment

BUSINESS ENVIRONMENT 1
PESTLE Analysis
There are different tools which are used to analyse the environment in order to
expand the business at the global level. Marketing analysis is necessary for the
company and the new entrepreneur to enter the new industry (Enterslice, 2018).
There are many tools such as SWOT Analysis, PESTLE Analysis, Value Chain
Analysis, and many others. These tools help to analyse the macro-environment and
micro-environment. PESTLE Analysis is a best tool in order to analyse the business
environment of the new market and industry. PESTLE Analysis helps to analyse the
different factors which affects the market directly and these factors considered as the
main factors for any industry as well as for company. This tool contains the six
factors and these are political, economic, social, technological, legal and
environmental. This tool is also useful for the marketers to monitor the environment
as per the condition of the market. It is beneficial for the companies to analyse the
competition in the market in order to gain the competitive advantage (B2U, 2018).
In this section of the report, the clothing industry has been taken into consideration to
analyse the environment in the different factors. The industry will be analysed in
these factors which are discussed below:
(Source: Marketing Dawn, 2018)

BUSINESS ENVIRONMENT 2
Political Analysis
Political analysis contain the information about the government intervenes in the
industry. It includes the government policy, foreign trade policy, tax policy, labour
law, political stability and instability in overseas market. In the clothing industry,
government encourage the companies to buy the fabrics locally due to taxation on
imports from the other countries. Government also implement the policy in related to
the animal use in the manufacturing the clothes. There are many companies use the
animal furs and skin in manufacturing the clothes. There are many women in the
politics that inspires the people regarding the fashion trends. The fashion trend in
politics was begun in 1960s by Jackie Kennedy and after that it is in the continuous
progress. The political factors of the tool are indicating that the rules and regulation
of the government is in the favour of the industry. It has been analysed that the
government develop the different policies related to the export and import of the
clothes. The government of different country develops the different policies as per
the economic condition. It is difficult for the companies to implement the different
policy as per the country (Marketing Dawn, 2018).
(Source: Murphy Marketing, 2015)
Economic Analysis