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Assignment On British Petroleum Company

   

Added on  2021-02-19

16 Pages5101 Words1572 Views
Individual Report andReflective Report: Case StudyAnalysis1

Table of ContentsINTRODUCTION...........................................................................................................................3PART 1............................................................................................................................................31). PESTLE analysis of the British Petroleum Company............................................................32). Discuss about the Micro environment within the British Petroleum operates and alsoidentify the key stakeholder within industry................................................................................63). Analysis of internal environment of British Petroleum..........................................................94). Describe the commentary of macro, micro and internal environment that can identifystrength, weakness and threat, opportunities which useful for decision making. .....................10PART 2..........................................................................................................................................12Benefits and impacts of Porter's 5 forces...................................................................................12CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................152

INTRODUCTIONThis report is the individual report and reflective report on British Petroleum as itsummarised the critical reflection on the subject and also it is considered as collective work ofeach student. BP plc is formerly known as the British Petroleum Company plc it is a BritishMultinational oil as well as gas company that is head quartered at London it comes in the worldssix largest oil and gas company by having the market capitalisation and the company is in theworlds 12th largest in the revenue turnover and their products are petroleum, motor fuels, naturalgas, aviation fuels and the Petro chemicals having the 73000 employees. This report contains theanalysis of the macro environment of the company and its impact on the performance. PESTLEanalysis is being done for the macro environment and the Porter's Five Forces is explained toassess the attractiveness of company. This report also elaborate the VRIO analysis for theinternal environment of the company and in the last SWOT Analysis is being done to take thestrategic decision regarding the company.PART 11). PESTLE analysis of the British Petroleum CompanyPESTLE ANALYSISPESTLE analysis is a part of the Situation Analysis (Scanning the Environment: PESTELAnalysis, 2016). Pestle analysis refers to the process of identification and investigation of thefactors which can impact the organisation. Organization has some external environment in whichvarious factors plays an important role in creation of opportunities and threats for theorganisation. Through the pestle analysis, company is able to scan their external environmentand analysis its impact on the business activities. “Pestle” word is an acronym of Political,Economic, Socio-Cultural, Technological, Legal and Environmental (SHTAL and et.al., 2018). PESTLE ANALYSIS OF THE COMPANY Pestle analysis of the British Petroleum Company is as follows - 3

POLITICAL FACTORS – Political factors are those elements which tell the extent to whichgovernment and its relatedintervenes affect the industry which in turn affect the companies'activities. Example of political factors are political stability, tax policies, government policy &regulations, government stability, government perception towards industry, export & importregulations, and trade control etc. (Phillips and Moutinho, 2018).For the country development, transportation facilities must be strong. Thus, for makingstrong transportation in the country, Government imposed low taxation policy to this industrywhich lead to high profitability of the company. Due to lack of petroleum resources for thefuture, Government are supporting non – petroleum resources which lead companies to face somany issues such as lack of governmental support and tough trading policies. ECONOMIC FACTORS – Economic factors are those factors which cause due to economicperformance of the country and affect the performance of industry and companies as well.4(Illustration 1: Factors in Pestle AnalysisSource: Scanning the Environment: PESTEL Analysis, 2016)

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