Project Controlling in Telecommunication

This assignment delves into the application of project controlling techniques within the telecommunications industry. It examines analytical frameworks used by merchants in m-payment ecosystems, investigates multi-level analysis approaches to understand political and economic dynamics in sectors like telecommunications, and explores the role of information systems for strategic agility in supply chain settings. The assignment also touches upon concepts like selective attention, developmental rent management, and the importance of ambidexterity for knowledge-intensive firms.

BUSINESS STRATGY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Pestle analysis for the environment........................................................................................1
Ansoff Matrix to assess strategic positioning..............................................................................3
M1................................................................................................................................................4
TASK 2............................................................................................................................................4
P2 Strategic capabilities means...................................................................................................4
VRIO model with consider strategic capabilities........................................................................4
Organisation strength and weaknesses........................................................................................6
M2................................................................................................................................................6
TASK 3............................................................................................................................................7
P3 Porter five forces analysis......................................................................................................7
M3................................................................................................................................................8
TASK 4............................................................................................................................................8
P4 Bowman's strategy clock model to analysis strategic direction.............................................8
M4..............................................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
In order to look towards the different activities of telecommunication sector, it considers
several advantages to make successful results. In this regard, different aspects has been made in
which aims and objectives completed in desired manner (Guo and Bouwman, 2016). There are
different business develop their part to contain activities and helps to focus on the increasing
business results. Furthermore, this industry also design their operations to cope up with the new
consideration to attain more creative results at workplace. In this regard, present report based on
the EE company which consider several functions and operations to consider more advance
activities in the market. It is one of the biggest telecommunication business in UK which deals in
several areas of the world to focus on the communication services. They have more than 550
stores which helps to consider demand and requirement of more than 30 million customers.
In order to gain insight information of the present report, it can be stated that it covers
PESTLE analysis and ansoff matrix to deal in the international market. In this way, company
able to create effectiveness to attain strategic capabilities in the business environment. Therefore,
targets and goals will be attain in creative manner (Estrada, Faems and de Faria, 2016).
Furthermore, it includes VRIO model to identify competitiveness in the business environment.
At last, Bowman's strategic direction consider in the selected enterprise.
TASK 1
P1 Pestle analysis for the environment
Telecommunication industry consider different activities through they are able to deliver
more significant advantages at workplace. In this aspect, different consideration in the EE
company determines to analysis market and attain more profits and revenue at workplace.
Internet is the major consideration which helps to develop more profit and revenue at workplace
(Bai, Sarkis and Dou, 2015). In this regard, PESTLE analysis included to find major impact on
the business: Political factors: In the UK nation, political factors consider major issue to operate
functions and operations. In this regard, it is important to analysis the environment with
including several activities. With this aspect, regulations and norms are considered major
issue in the country to develop their significant results (Arvanitis, Lokshin and Wörter,
2015). As results, it is important to focus on this consideration. EE Company need
1

applying online aspects so that internet facilities could be increasing in systematic
manner. Economic factors: In addition to this, in the UK, economic elements are also created
major significant in the telecommunication industry. This is because, different elements
in the nation exist that create major impact on the business such as inflation rates, high
taxes, GDP growth, etc. It is important to find impact from these elements which helps to
build creative results at workplace (Frank, Cortimiglia and de Oliveira, 2016). When
country increases their customers, telecommunication industry expanded so that it create
benefit to the nation and business as well. Social factors: Customer demand and requirement continuously change so that it is
important to focus on that. Telecommunication industry horizontally grow so that it is
important for EE company to ascertained their activities in significant manner. Customer
demanding high technological activities that helps to focus on the expansion of enterprise
with new features and creativity (Olins, 2017). It will help to attain creativity and
maintain effectiveness as well. In this industry, there are different activities has been
design to make changes in the internet and mobile carrier. Technological factors: Technological factors are also created major impact on the
telecommunication industry. This is because, without this element the industry unable to
get successful results. Hence, it is important to focus on the advance activities through EE
company able to consider wireless activities and attain more desired results in
consideration to attract customers (Vrontis, Thrassou and Papa, 2017). With the help of
voicemail, ID caller, etc. the company able to maintain effectiveness and consider more
investment in the business. It is the best way to regulate the systematic analysis at
workplace. Legal factors: Telecommunication industry also grow very fast with consideration of
development of the business. It is the best way to consider more growth and attain
significant results as well. With the help of focusing on legislations, EE company able to
develop their effectiveness (Moulaert and Swyngedouw, 2015). Monopolies and
customers are taking important role which require follow rules and regulations as well.
Hence, this industry grow in international areas with several activities.
2

 Environmental factors: In addition to this, it is important to analysis impact of the
different climate measurement such as global warming and climate changes. In this way,
it is important for the EE company to focus on the market demand and requirement. As
results, they are able to attain more creative results with implementation of proper
activities (De Clercq, Thongpapanl and Dimov, 2014).
Ansoff Matrix to assess strategic positioning
In respect to focus on the systematic work performance, it is important to attain more
creative results at workplace. It is the important consideration which develop right strategic tool
at workplace. In the market, this tool helps to make high growth of particular business or
industry (Wei, Samiee and Lee, 2014). Hence, EE company need to consider following
operations to attain their effectiveness: Market penetration: In order to focus on the market penetration, it is important to adopt
strategy which helps to increase products with growth and effective results as well. It is
the best way to cope up with the effective functioning and maintain effectiveness as well.
EE company consider this element to increase sales with selling product at competitive
pricing. As results, sales will be increasing to grow systematic work (Vasarhelyi, Alles
and Kogan, 2018). Product development: Market development activities also consider to focus on the
product development activities. In this regard, it is essential to target customer with
existing products with adding some new features. As results, EE company need to attain
more significant advantages through they will able to consider more systematic results at
workplace (Grishunin and Suloeva, 2015). It helps to increase market share of the
enterprise in telecommunication industry as well. Market development: With this consideration, the selected enterprise need to develop
additional marketing segmentation in geographical regions. This is because, development
of activities in new market will be ascertained to maintain good strategy. It will assist to
include different core competencies and maintain more systematic results in the business.
In this way, EE company has benefit to develop their operations in global environment
(Levi-Faur, 2018).
 Diversification: Diversification is the important perspective which assists to consider
business in new areas. It is also useful method that helps to attain more growth and
3

business activities in systematic manner. It is the best way to cope up with the high rate
of return. As results, business will be diversify and consider several activities to maintain
its effectiveness (Ruff, 2015). EE company can diversify their business in retail sector
and fashion industry as well.
M1
According to the view of Mavengere, (2014), it can be stated that PESTLE analysis and
Ansoff matrix consider several activities to develop target market in different areas. In this
regard, it is important to increase telecommunication industry operations to ascertain their
effective results in systematic manner. With this regard, it is important to increase business
performances and outcomes as well. It helps to get proper support and maintain strategic results
in the business environment. Beside this, Ngo, (2016) depict that it is also useful to attain more
creativity and focus on the innovative characteristics in the enterprise. It helps to develop more
characteristics and increases market share as well. Therefore, effectiveness will be attain to
consider more effective business performance in the business environment.
TASK 2
P2 Strategic capabilities means
Strategic capabilities' means: Strategic capabilities consider ability to perform several
operations and functions in the business environment. It is the more effective element that
maintain survive and increase value as well. These kinds of capabilities helps to develop market
activities in the market. Future development activities consider positive results and attain more
growth in the financial stability (Monteiro, 2015). EE company need to grow their operations and
functions in systematic manner with despite the competition in market. The company also grow
their measurement which track to the advance results and outcomes as well. Employees are also
considered stable and competitors activities that helps to attain better understanding in the
environment. Financial analysis and government regulations essentially implemented in the
enterprise to monitor the activities. As results, it can be stated that it regulate effective results to
focus on the market goals and objectives as well.
VRIO model with consider strategic capabilities
VRIO model consist different elements that helps to attain more significant advantages and
make effective results in the business environment. EE company concentrate on the more
4

significant results that helps to attain creative operations at workplace. In this regard, different
activities assists to set more activities and goals in systematic way. In order to focus on the
maximum consideration to develop more profit and revenue (Guo and Bouwman, 2016). In
respect to analysis the results following activities consider in the business:
Value: In the EE company, there are several activities has been develop to focus on the
different consideration. It is the best way to analysis goals and objectives which the chosen
company want to attain.
Rarity: It consider control of resources and skills in few manner to develop several aims
and objectives. As results, creativity will be developing to focus on the systematic outcomes. As
results, effectiveness will be develop successfully (Moulaert and Swyngedouw, 2015).
Imitability: It is very difficult to manage imitate because it consider disadvantages in the
firm to acquire and replicate the resources. As results, effectiveness also develop to take different
advantages.
Organisation: Organisation consider ready and effective exploit of resources and skills to
capture the value in systematic manner. As results, business able to develop their systematic
performances in the business environment.
In the following aspect measurement can be taken as per low, medium and high scale:
Resources Value Rarity Cost to
imitate
Organised
to capture
value
Competitive
implication
Strength/weakness
Technical
aspect
High Medium High Medium Temporary
competitive
advantage
Strength
License of
spectrum
Low High Medium High Sustainable
competitive
advantage
Weakness
Human
resources
Medium Low Low Low Comparative
competitive
advantage
Strength
Customer
relation
Low High High High Temporary
competitive
Weakness
5

advantage
Managerial
expertise
Medium High Medium Medium Comparative
competitive
advantage
Strength
Services by
EE
company
High Medium High High Sustainable
competitive
advantage
Strength
In respect to look towards the above analysis, it can be stated that in EE company there are
significant advantages has been undertaken which helps to focus on the competitive advantage.
Therefore, it can be stated that it could be differ from element which consider in the whole
aspect.
Organisation strength and weaknesses
In order to perform significant advantages, it is essential to focus on the
telecommunication industry operations. In this regard, successful operations have been
developed to attain more desired activities at workplace (Vasarhelyi, Alles and Kogan, 2018).. In
this way, following are certain strength and weaknesses exist in front of EE company:
Strength
 More customer attraction:
 Large areas' coverage:
 High brand visibility:
Weaknesses
 Loss of unique features:
 Target only individual customers:
M2
In this aspect, the selected business has major strength exist that helps to focus on
maintain effectiveness at workplace. It is the best way to attain more creative features and
development of the objectives as well. Therefore, aims and objectives also developed in
successful consideration by EE company.
6

TASK 3
P3 Porter five forces analysis
In the international market, there are different activities develop in systematic manner. It
is the best way to attain more profit and revenue. EE company get affected through different
elements that create maximum consideration to attain more specific results as well.
 Bargaining power of suppliers (High): In the UK market, there are several activities has
been implemented that consider major impact on the desired results of the company. In
this regard, it is important to reduce prices by producers. Because of the low
concentration on suppliers, limited bargaining power has been considered in the UK. As
results, it impacts on the EE company to attain more significant advantages and results in
the business environment. It is essential to them to reduce their power to sell more
products in the different areas of the nation (Frank, Cortimiglia and de Oliveira, 2016). It
impacts positive on the target market and perceive with the low threaten as well. The
chosen enterprise able to increase their systematic work performance with this aspect.
 Bargaining power of customers (Moderate): Along with this, it is important to identify
bargaining power of the customers in UK. It is comparative less as producers because
different enterprise consider same products and price as EE company. Beside this,
customer demanding proper distributors to ascertained relevant results at workplace. This
is because, the selected business provide unique features and effective consideration in
their products and services to cope up with products and services in effective manner. In
addition to this, customers have limited choice so that they possess advantages to focus
on the effective choice to develop their target market (Moulaert and Swyngedouw, 2015).
 Competitive rivalry (High): With this regard, it is important to focus on the market
competition in UK. This is because, there are several businesses exist that consider same
operations and functions in telecommunication industry. EE has high threat in term of
competitive rivalry because there are so many business exist that consider their
operations and functions in this aspect. It is important to analysis market development
with focus on the more systematic work performances in the market. There are few
competitors exist in market such as Orange, Vodafone, BT, etc. They all need to follow
rules and regulations that are regulated by the government in the nation (Guo and
Bouwman, 2016).
7

 Threat of new entrants (Low): With this regard, there are several businesses exist that
consider operations in the country. In the UK, it is difficult to enter in telecommunication
industry. Therefore, it is important to focus on the effective functioning that is needed to
perform operations and functions in this way. It is the best way to EE company to
regulate their consideration in systematic manner. In the new country, telecommunication
industry requires more money investment to produce effective results. Therefore, it
diminishes effectiveness at workplace (Estrada, Faems and de Faria, 2016).
 Threat of substitute (Low): In the UK, there are different businesses exit so that it helps
to provide same as the EE company such as voicemail, etc. It is the major consideration
which helps to focus on the innovative functions and operations in the business
environment. It is important to maintain effectiveness in the market. It develops more
significant results in the business environment.
M3
In this regard, market creativity has been developed to operate systematic results to
attract customers. It is important to focus on the relevant outcomes in the enterprise. In the EE
company there are several edges consider maintain effectiveness in the market. As results, it
helps to devising strategies at business environment. With this regard, implement strategy is
needed to for business development to attain creativity (Vasarhelyi, Alles and Kogan, 2018)..
TASK 4
P4 Bowman's strategy clock model to analysis strategic direction
In the EE company, there are different activities consider implement telecommunication
industry. It helps to lead with the division of EE company. In respect to develop competitive
advantages in business to organised effective functioning. In this consideration, action plan also
develop to design marketing strategy. With the help of Bowman's model used to design the
marketing strategy helps to analysis as competitors position. In respect to focus on the innovative
results, it is important to focus on the diagrammatic representation that shows relationship among
customer value and prices. This strategy develops generic strategies that attain marketing
techniques. Beside this, better objectives will be consider to maintain strategic position in the
business environment. As results, it will help to attain creative strategy.
Position 1: Low price/ added value
8

It is the most significant element in which situation consider to make effective business
position. It helps to target customers for the accomplishment of goals in EE company. Therefore,
positioning activities also began with the position. Strategic position also adopted by the chosen
enterprise so that it helps to attain differentiation value. It helps to adopt by the business to
consider effective selling value. In this aspect, company able to sustain for long term goals and
objectives in the market which attain to focus on the creativity.
Position 2: Low price
The chosen business also develop to focus on the products and services requirement that
helps to consider below the cost for products and services. Low operated products and services
create several profits and revenue in EE company to increase their market share and outcomes.
With the help of low pricing strategy, it can be stated that low cost producing is the best
consideration which assists to chosen business to attain their major goals and targets as well.
Along with this, company able to making task oriented work with better management goals
(Frank, Cortimiglia and de Oliveira, 2016).
Position 3 Hybrid Moderate price with differentiation
It is also important process to target the market with price and differentiation position. It
is the effective aspect to maintain objectives and goals at workplace. Furthermore, it assists to
maintain better position of the business and attain overall goals as well. Therefore, market
consider high value to focus on the target market in systematic manner.
Position 4 Differentiation
Differentiation products consider several operations and functions that helps to invest
amount in products and services in systematic manner. In this regard, unique elements of the
products assists to develop target market. For instance, EE company consider brand strategy with
creative network plan. It assists to target new people in the business with focusing on the
offering more products and services in different areas of the world. Furthermore, it is the best
strategy through chosen business able to develop their target market in different areas well.
Competitive edge activities helps to maintain growth in the business environment (Guo and
Bouwman, 2016).
Position 5 Focused differentiation
Focused differentiation activities helps to perceived high value in growth which assists to
take innovative role at EE company. Beside this, the chosen business also focused on quality
9

instead of price. Therefore, they are making continuously changes which is the best approach to
target different candidates to attain major goals and objectives. It is the best way that helps to
implement option for complex nature of things (Estrada, Faems and de Faria, 2016).
Position 6 Increase price
With the help of the implement time element, the chosen company consider sudden
changes in price of products and services. It is the best way to develop more advancing process
in the work. In this way, EE company able to maintain their long term goals and objectives to
make profitable elements in the business environment. It considers profitable outcomes in the
enterprise to cope up with more systematic results.
Position 7 High price
High price and low value in the market consider another process which helps to
undertake in the systematic work performance. In this regard, it is important to deal with the
services to attain more creative results and operate tasks in the international environment
(Vasarhelyi, Alles and Kogan, 2018).. With the help of the task oriented value, it can be stated
that EE company able to regulate their activities in systematic manner.
Position 8 Low value
It is another important consideration of Bowman strategy that helps to consider fruitful
results at workplace. In this aspect, low value of market for products and services will be develop
to face challenges that occurs in the business environment in systematic manner.
M4
Strategic management activities helps to focus on the overall documentation that is
needed to consider several activities and outcomes in desired manner. In this aspect, EE
company need to increase their performance with goals and targets in the environment. These
consideration helps to attain vision, mission, vision, strategies, etc. It is the best way to attain
more creative functions and operations in the business.
CONCLUSION
From the above report, it can be sum up that business strategy consider important role in
the business. In this regard, it is important to develop several considerations in the environment.
It is the main advantage to attain more creative functioning at workplace. There are internal and
external environment analysis has been taken that consider to focus on the relevant outcomes and
10

attain more creativity at workplace of EE company. With the help of the PESTLE and Ansoff
Matrix, market assessment consider attain more creativity at workplace. It is the best way to UK
assessment in significant manner. Furthermore, it considers Porter five force model which helps
to identify significant results to attain more creative functions. In addition to, Bowman's clock
strategy has been implemented to ascertained creativity and maintain effectiveness at workplace.
It is the best way to focus on the more profit and revenue earning.
11

REFERENCES
Books and Journals
Arvanitis, S., Lokshin, B. and Wörter, M., 2015. Impact of external knowledge acquisition
strategies on innovation: A comparative study based on Dutch and Swiss panel data.
Review of Industrial Organization, 46(4), pp.359-382.
Bai, C., Sarkis, J. and Dou, Y., 2015. Corporate sustainability development in China: review and
analysis. Industrial Management & Data Systems, 115(1), pp.5-40.
De Clercq, D., Thongpapanl, N. and Dimov, D., 2014. Contextual ambidexterity in SMEs: the
roles of internal and external rivalry. Small Business Economics, 42(1), pp.191-205.
Estrada, I., Faems, D. and de Faria, P., 2016. Coopetition and product innovation performance:
The role of internal knowledge sharing mechanisms and formal knowledge protection
mechanisms. Industrial Marketing Management, 53, pp.56-65.
Frank, A.G., Cortimiglia, M.N. and de Oliveira, L.S., 2016. The effect of innovation activities on
innovation outputs in the Brazilian industry: Market-orientation vs. technology-
acquisition strategies. Research Policy, 45(3), pp.577-592.
Grishunin, S. and Suloeva, S., 2015, August. Project controlling in telecommunication industry.
In Conference on Smart Spaces (pp. 573-584). Springer, Cham.
Guo, J. and Bouwman, H., 2016. An analytical framework for an m-payment ecosystem: A
merchants׳ perspective. Telecommunications Policy, 40(2-3), pp.147-167.
Levi-Faur, D., 2018. Change and continuity in the Israeli political economy: Multi-level analysis
of the telecommunications and energy sectors. In The New Israel (pp. 161-188).
Routledge.
Mavengere, N.B., 2014. Role of information systems for strategic agility in supply chain setting:
Telecommunication industry study. Electronic Journal of Information Systems
Evaluation, 17(1), p.100.
Monteiro, L.F., 2015. Selective attention and the initiation of the global knowledge-sourcing
process in multinational corporations. Journal of International Business Studies, 46(5),
pp.505-527.
Moulaert, F. and Swyngedouw, E., 2015. Accumulation and organization in computer and
communications industries: a regulationist approach. Towards Global Localization: The
12

Computing and Telecommunications Industries in Britain and France, edited by Peter
Cooke, pp.39-60.
Ngo, C.N., 2016. Developmental rent management analysis: Learning, upgrading, and
innovation. Journal of Economic Issues, 50(4), pp.1045-1068.
Olins, W., 2017. The new guide to identity: How to create and sustain change through managing
identity. Routledge.
Ruff, F., 2015. The advanced role of corporate foresight in innovation and strategic management
—Reflections on practical experiences from the automotive industry. Technological
Forecasting and Social Change, 101, pp.37-48.
Vasarhelyi, M.A., Alles, M.G. and Kogan, A., 2018. Principles of analytic monitoring for
continuous assurance. In Continuous Auditing: Theory and Application (pp. 191-217).
Emerald Publishing Limited.
Vrontis, D., Thrassou, A. and Papa, A., 2017. Ambidexterity, external knowledge and
performance in knowledge-intensive firms. The Journal of Technology Transfer, 42(2),
pp.374-388.
Wei, Y.S., Samiee, S. and Lee, R.P., 2014. The influence of organic organizational cultures,
market responsiveness, and product strategy on firm performance in an emerging
market. Journal of the Academy of Marketing Science, 42(1), pp.49-70.
13