Impact of PESTLE factors on Fashion and Clothing Industry in UK

Identify and assess how key factors within the business
environment (using the PESTLE framework) have
impacted the Fashion and Clothing industry in UK.

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
A PESTLE analysis can be defined as a framework that is used by different organizations
in order to study and evaluate the external environment of a particular company or the industry in
which the company falls (Le, 2020). The current study is based on the ASOS company which is
headquartered in Greater London House, Hampstead Road, London, England, NW1 7FB. Since,
the ASOS company belongs to the clothing and fashion industry, the current study will also
include the analysis of the same. The present study aims to determine how the external
environmental factors such as Political, Environmental, Social, Technological, Legal and
Economic factors affects the operations and functioning of the Fashion and Clothing Industry in
London, England.
MAIN BODY
The PESTLE analysis is a tactical tool that helps the companies in studying their external
environment and helps them in assessing the areas that needs special care and attention. The
PESTLE framework helps the enterprises studying the macro environment associated with the
operations and functioning of the company. Similarly, in order to study the macro environmental
factors that have impact on the business operations of the ASOS and the Fashion and Clothing
industry within the United Kingdom have been discussed within the study.
It has been determined that there were certain political factors that affected the working
of the Fashion and Clothing industry in UK which included COVID 19 as the major challenge
for the industry (Grose, 2021). The outbreak of COVID-19 across the globe led to the
imposition of lock down in all the nations worldwide. The imposition of lock down across the
globe made it very difficult for the companies and the clothing and fashion industry to survive
within the market. This is so because, at that time each one was facing a hard time. Many people
lost their jobs in the lock down and was begging for employment in order to survive. Therefore,
it can be stated that the lock downs led to the development of a hard time for the Clothing and
Fashion Industry (Celano, 2021). This in turn influenced the companies falling under this sector
to take help from the Government in order to stay within the market.
It has been determined that manufacturing of clothes in the United Kingdom is quite
expensive in United Kingdom. Therefore, many fashion brands including the ASOS plans to
manufacture their products in other countries. These nations include India, Sri Lanka, turkey,
China, and Bangladesh. Manufacturing their products in other countries helps them in saving