PESTLE Analysis of Flirtey Company for Expanding Business in Germany

Strategic Marketing 2017-
2018
4/20/2018
Flirtey Company

Strategic Marketing 2017-2018 1
Executive summary
The external analysis is the assessment of the factors that provide the insights of the
opportunities and threats that are available in the business environment for the particular
company. This analysis is very important for all the business that is performing their operating in
the home country or in the other countries where they have expanded the business. In the report,
the Flirtey Company is looking to expand its business in the Germany where the market of
Drones is very attractive due to which most of the companies are expanding their business. The
name of the company clarifies the case study that has been selected for the analysis is on Drones.
The report includes the external analysis (with the help of PESTLE Analysis) of Germany
considering the drone market for the company.
Content

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s
Introduction......................................................................................................................................3
Selection of company and country..............................................................................................3
PESTLE Analysis............................................................................................................................4
Political factors............................................................................................................................4
Technological factors...................................................................................................................5
Social factors...............................................................................................................................7
Recommendations............................................................................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

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Introduction
The aim of the report is to draw the understanding related to the external factors that can create
an impact on the working of the company in particular market (Iacobucci, 2014). The external
analysis has been done in the report considering the case study of drones. The company that has
been selected for the analysis is Flirtey who is willing to set their business in Germany. The
report is prepared by the consultant to grab the attention of the CEO of the company for the
strategic move that is an expansion of the business. It has been observed that the company has
the massive opportunity in the market of Germany for Drones. Though, before establishing the
business in Germany the company has to analyze the external factors that can affect Flirtey
Company.
Selection of company and country
The company that has been selected is Flirtey because this company provides the real world
drone delivery service in the current market. Flirtey Company is a Reno, Nevada-based Drone
delivery company who has completed its first FAA (federal aviation administration) approval for
the drone services in the US in the year 2015 (Flirtey, 2018). The company is known for the
autonomous aerial delivery services. Flirtey’s mission is to save lives and improve the lifestyles
by offering the instant delivery services to everyone.
The country that has been selected is Germany which is one of the western European countries.
The country is known as one of the world’s main economic powers along with this it is also
recognized because of its high-tech products (Scahill, 2015). The market of Germany is familiar
with the drone services and there are many companies who manufacture drones such as EMT
Penzberg, Rheinmetall GmbH, and AirRobot. In Germany, the first modern drone system