Pestle Analysis of NEXT Plc in Global Business Environment

Global Business Environment

Executive Summary
The report highlights the external factors that influence the performance and productivity
of business by conducting pestle analysis. It also covers the key drivers which must be taken into
account by managers while planning for future. Through conducting pestle analysis, company
can assess the forces that can influence the performance and growth of business. There is a huge
impact of external factors on business productivity and efficiency. So, by addressing the external
forces company can gain competitive advantage and make business successful.

Table of Contents
Executive Summary.........................................................................................................................2
MAIN BODY...................................................................................................................................4
Introduction of chosen organisation............................................................................................4
Political Factors...........................................................................................................................4
Economic Factors........................................................................................................................4
Social Factors..............................................................................................................................4
Technological Factors.................................................................................................................4
Environmental Factors................................................................................................................5
Legal Factors...............................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6