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Pestle Analysis of Abbott Australasia Pty Ltd

   

Added on  2020-12-18

9 Pages1922 Words377 Views
COMPETITIVE STRATEGY
Pestle Analysis of Abbott Australasia Pty Ltd_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11. PHARMACEUTICAL INDUSTRY...........................................................................................1PESTLE ANALYSIS:.................................................................................................................1PORTER'S FIVE FACTORS......................................................................................................32. TOURISM INDUSTRY..............................................................................................................4DIVERSIFICATION:.................................................................................................................5INTEGRATION..........................................................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
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INTRODUCTIONThis report consists of different marketing concepts that will be studied for determiningvarious factors affecting the functioning of a company and their productivity and profitability.These will be used to identify several factors to assist in making strategies for expandingindustry. This helps to convert weaknesses of an organisation into opportunities such as PESTLEanalysis, Porter five factors, diversification and integration. PESTLE will be used to identify factors like political, economic, social, technological,legal and environmental factors influencing an organisation or industry. Porter's five forcesinvolves threat of new entrants, rivalry among existing firms, substitutes available, bargainingpower of suppliers and buyers for overall development. Here, for pharmaceutical industry,Abbott Australasia Pty Ltd is taken and for Tourism Sector, Intro Travel is taken for study.1. PHARMACEUTICAL INDUSTRYAbbott Australasia Pty LtdAbbott Australasia Pty Ltd is a pharmaceutical company engaged in distribution andmarketing of health care products since 1956, in Australia. Different concepts will be studied for this company and are given below:PESTLE AnalysisPolitical factors: This factor determines how and to what degree the government intervenes inan industry and on the economy (Madsen and Walker, 2015). Below are some factors affecting this organisation:Laws regarding anti-trust related with medical appliances and equipment.Medical appliances and equipment's work week regulations.Tariffs and trade regulations related to Healthcare.Pricing regulations for Healthcare.Government interference and bureaucracy in medical appliances and equipment industry.Healthcare sector's industrial safety regulations.1
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