PESTLE Analysis of Bridgestone Corporation
Added on 2021-01-02
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ORGANISATIONALSTRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Macro-environment Factors...................................................................................................1TASK 2............................................................................................................................................3Industry Position.....................................................................................................................3TASK 3............................................................................................................................................5Internal Resources and Capabilities.......................................................................................5TASK 4............................................................................................................................................7Stakeholder Perspective..........................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONOrganisational Strategy refers to all those action plans and effective steps that areperformed by companies of various sectors to achieve their long-term goals in an appropriatemanner (Ackermann and Eden, 2010). It is essential for companies to keep revitalising theirstrategies to ensure a long-term run in the business. The following report is based on BridgestoneCorporation, which is a Japanese manufacturers of truck and auto parts, specifically tyres. Thereport is based on its current strategic position in the market. It includes its macro-environmentfactors, industrial position, internal resources and capabilities and its stakeholder perspective.TASK 1Macro-environment FactorsThese factors are pointers in the external environment of a business organisation whichinfluences the company's working and its operations. These factors have major impacts on thebusiness practices and specifically affects its macro-environment (Kimball, 2018). These factorsfor Bridgestone are explained below:Political: These factors include political position of a country and the way it is supportivetowards the company. For Bridgestone, this factor has been an advantage where politicalstability is concerned. The firm receives stable policies and regulations in majority of itsoperating zones like China, Asia Pacific, Japan, etc. Such stability is an opportunity forthe country. However, the company is subjected to high tariffs on steel in the US whichaffects the sales of its tyres adversely. Economical: The overall economic performance of a nation, i.e., interest rates, economicgrowth, currency fluctuation affects the infrastructure and operations of an organisation.Quite recently, the Wilson Country branch of Bridgestone is promised a grant ofapproximately $30 million by the state of North Carolina to keep jobs of 2,000 people.This would be an opportunity the organisation to invest approximately $266 million toimprove this plant effectively (Wilson Bridgestone tire plant could get $30M to keep2,000 jobs, 2019). On the other end, Brexit had a negative impact on the companiesimport and sales due to fluctuations in Pound.Social: These factors are concerned with the cultural aspects, trends and all the socialfactors that are necessary for a firm to adopt in order to ensure consistent demands of1
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