logo

Pestle Analysis of Gucci

   

Added on  2020-12-29

11 Pages2873 Words328 Views
RETAIL THEORY ANDPRACTICE

INTRODUCTIONRetail theory and practices consider effective functions and operations that assists to savetime and ensure that customers can easily locate desired merchandise and return home at highersatisfaction level (Moraes, Carrigan and McGrath, 2017). Present study based on the Gucciwhich is luxury brand of fashion and leather goods. They provide several kinds of goods indifferent areas of location to concentrate on the development of effective operations andfunctions. For gaining insight information of the present report, it covers introduction to retailbusiness and company. Furthermore, it analysis relevant changes in UK fashion retail toconcentrate on more significant advantages. At last, suggestion has been discussed with tacticsthat used by the organisation to accomplish desired level of results. MAIN BODYIntroduction to retailIn order to develop more significant advantages, retail process consider selling anddistribution of goods and services with using different channels. In this regard, main motive ofthe business to to earn more profits. Retailers satisfy demand with using supply chain toaccomplish goals and objectives. In simple term, it implies first hand transactions with customersso that goods and services can be deliver on appropriate time at affordable price. It createsimpact positively on economy with involve high annual sales and employment. There aredifferent kinds of retail activities successfully develop from which fashion retailing is one of thefamous way in which design and manufactured different kinds of products with selling purpose(Syntetos, Babai and Nikolopoulos, 2016). In addition to this, several marketers are also neededto concentrate on assessment and define fashion to produce and fulfil needs as per customersrequirements. Introduction to the companyGucci is Italian fashion brand which was founded on 1921 and operate successfully in theindustry. Brand is also started to produce luxury travel goods for Italy's wealthy upper classes aswell as equestrian equipments. From 1980, the chosen company is known as global contenderand notable fashion label. Therefore, they serve with initial public offering and develop moreprofitability in successful manner to build to acquire license and renamed it Gucci Timepieces.Headquarter of the company exists in Florence. From 2016, the company has focused on internet1

presence which is continuously developed their performances with several persons in 2017 withmore than 115% increase in growth so that earned media value is one of the greatest advantageto look upon more revenue generation. Growth of the company can be linked with its success sothat digital marketing strategies allowed which develop more digital technology and developstore experience with integrate results (Marcella and Rowley, 2015). Furthermore, Gucci also focused on online shopping experience that assists to createdigital technology development that assists to meet with rich targets with social mediapromotion. As a result, it can be stated that company has actively participated behind differentscene. With the help of additional information, it can be stated that pattern and styles of eachproducts design assists to allowed to customer to maintain their relationship with differentconsideration of the organisation. Social media has strong presence of digital online activities sothat they are heavily active across the different social media platforms with brand name. Thereare different tools used such as Facebook, Twitter, Google+, etc. The company has wide size inthe world because they operate in different countries with their innovative functions andoperations. Key relevant changes within the UK fashion retailGucci is known as the strongest and famous brand in clothing, shoes and accessories. InUK, there are several key relevant changes has been implemented that create impact on thecompany. They are as follows:Political factors: Political factor create major impact on the Gucci. Government haschange their rules and regulations that create impact on the chosen business. Thecompany faces some negative effects because of strong laws and regulations in thecountry. However, positive impact on the company is regulated with introducingadvertisement strategy with government support (Baker and Saren, 2016). Economic factors: Gucci face challenge in the market due to economic factors such asskimmed prices and customer looking for insurance before purchase. Issues are nothighlighted when the company operate at international market. Gross domestic productsand living standards generally develop with positive effect on economic growth. Social factors: Gucci also trying to provide the best luxury products in the country as percustomer demand and requirements. However, changes in the market trends andcustomers needs requires more material and used of products. Social campaigns and2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Digital fashion marketing Assignment
|15
|4111
|32

Implementing Digital Media- Digital & Social Media Plan
|23
|6681
|334

Luxury Marketing Strategies
|16
|702
|33

Business Management Assignment (Doc) - Marks and Spencer
|9
|2531
|433

Digital Marketing Strategies
|21
|6492
|1

Brand Management
|10
|2688
|486