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(Solved) Pestle Analysis of Jaguar

   

Added on  2021-02-19

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REPORT
(Solved) Pestle Analysis of Jaguar_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................2MAIN BODY...................................................................................................................................21. Two issues affecting the automobile sector........................................................................22. PESTLE for categorising the two issues............................................................................33. Discussion on key issues relating to-..................................................................................6a) Positive impact in business................................................................................................6b) Negative impact on business..............................................................................................64. Two challenges faced and ways to overcome those challenges.........................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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INTRODUCTIONBusiness environment refers to as summation of both the internal and external forces which impacts the working of the business. For a company to be successful it is necessary for thecompany to make sure that it studies all the business environment factors thoroughly and to make the changes in the business according to the changes taking place in the business environment (Saleem, 2015). For carrying on with the report the sector chosen is automobile sector and the company chosen is Jaguar. The company is the luxury vehicle brand which is a multinational car manufacturerheadquartered in Whitley, Coventry, England. This company fully merged with Land Rover and1st January 2013, formed Jaguar Land Rover. The present report will start by highlighting twoissues faced by the automobile sector. Further with help of PESTLE analysis the two issues willbe analysed and evaluated. Next the positive and negative impact if these issues will be identifiedon the business. At last the challenges faced and the ways of overcoming those challenges willbe identified.MAIN BODY1. Two issues affecting the automobile sectorThe automotive industry with UK is known for manufacturing of the different variety of cars andpremium and sports car for the consumers of the country and other countries all over the globe.There are many different companies dealing in the manufacturing of cars and related vehiclessuch as Bentley, Jaguar, Land Rover, Rolls Royce and many other different types of companies.But the industry faces many different issues or difficulties in manufacturing of these cars. Theseissues arise because of the reason that the business exist in the environment which is verydynamic and changing and these changes impact the working of the automobile industry and therelated businesses. The major issues faced by the automobile industry are discussed in theadjoining points below-Changes in technology- this is the major issue faced by the automobile industry. This isbecause of the reason that technology is the only factor which keeps on changing veryfrequently. This is an issue for the automobile industry because of the reason that if the industrydoes not adopt to these technological changes then the existing technology will become obsoleteand this will decrease the goodwill and market share of the company (Prajogo, 2016). Theadoption to the latest technology will improve the working and the efficiency of the worker as
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