logo

Pestle Analysis of Kinder Chocolate

9 Pages1192 Words189 Views
   

Added on  2021-01-01

Pestle Analysis of Kinder Chocolate

   Added on 2021-01-01

ShareRelated Documents
PRINCIPLES OFMARKETING
Pestle Analysis of Kinder Chocolate_1
Table of ContentsBackground of Kinder Chocolate....................................................................................................1Existing brand values of Kinder Chocolate.....................................................................................1Growth strategy of Kinder (Ansoff Matrix).....................................................................................3Proposed Target Market for Brand Extension.................................................................................4Pestle analysis..................................................................................................................................5Comparative analysis.......................................................................................................................5REFERENCES................................................................................................................................7
Pestle Analysis of Kinder Chocolate_2
Background of Kinder ChocolateIn the year of 1968, a famous brand named as Kinder Chocolate came in existence andsince then company is offering customers with confectionery product brand line and this isdeveloped by Ferrero. Michele Ferrero was the founder of this company who initially workedwithin the Italian markets and in present Chocolate is offering its products more than 125countries. If it is talked about market share in 2015, Kinder has grabbed approximately 9.35percent of the global chocolate market. Along with this, Kinder is offering customers with goodquality chocolate products with a premium price and this could be considered as trends in salesin present time.Existing brand values of Kinder ChocolateIf it is talked about brand values, Kinder Chocolate has kept its focus on customer's needand requirements and i.e. high quality, product freshness, finest raw materials and respect. Theseare some of the points on which Kinder has directly conducted research and helped them inbuilding up a good image within the market. Along with this, company also dealing withhygiene, social issues and continuously serving to customers with different range of chocolateproducts. Away with this, there are some of main points under this, which mainly Kinder hasconsidered while building up there brand and these are:Loyalty and trustRespect and responsibilityIntegrity and SobrietyPassion towards innovations and researchWork, create and donate1
Pestle Analysis of Kinder Chocolate_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Principles of Marketing: Kinder Chocolate
|10
|565
|85

Critical Evaluation of the Contribution of Current Marketing Management Theory and Practice
|12
|913
|158

Online Library for Study Material | Desklib
|9
|2111
|397

Kinder PESTLE Analysis: Examining External Factors
|2
|852
|55

Impact of Branding on Consumers Purchase Decision : Case Study of Ferrero UK
|13
|4531
|201

Brand Extension
|11
|797
|270