The study of discounts and freebies as a promotional choice is an important aspect of product category management. The comparison between these two approaches shows that both have their strengths and weaknesses. Discounts can be an effective way to drive sales, but they may also lead to cannibalization of future sales. Freebies, on the other hand, can create positive word-of-mouth and increase brand loyalty, but they may not provide immediate financial returns. The study suggests that a combination of both approaches may be the most effective promotional strategy.