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PESTLE Analysis of Primark

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Added on  2021-01-02

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The present report is based on Primark that is an Irish fashion retailer company established in the UK. Fashion industry is related to current trends and manufactures clothes for men, women and kids. Primark is one of  that  organization  that produce clothes for all of them. Clothing is one of the most common products that fashion merchandise work with.  The present report explains key relevant changes in the UK fashion clothing market and justifies tactics and strategies that are very helpful for retailers.

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PESTLE Analysis of Primark

   Added on 2021-01-02

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RETAIL THEORY ANDPRACTICE
PESTLE Analysis of Primark_1
Table of ContentsINTRODUCTION...........................................................................................................................3Overview of organization.......................................................................................................3PESTLE Analysis of Primark.................................................................................................4Relevant changes within micro environment.........................................................................7Discuss the strategies and tactics that could be use the primark organizations......................8Recommendations................................................................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
PESTLE Analysis of Primark_2
INTRODUCTIONRetail sector is a part of countries economy that build up its businesses that sell productthrough internet, stores and other place to public of that country. Grocery, departmental storesand convenient store are included in retail sector. Retailing is defined as selling and buyingproducts and services of organizations. Their concept is based on design and manufacture goodsand offer and delivery service to its customers. This concept is base on Push and Pull marketingmodel that define the promotional strategy (Venkatesan and et.al., 2015). The present report isbased on Primark that is an Irish fashion retailer company established in UK. Fashion industry isrelated with the current trends and manufacture clothes for men, women and kids. Primark is oneof that organization that produce clothes for all of them. Clothing is one of the most commonproduct that fashion merchandise work with. The present report explains key relevant changes inUK fashion clothing market and justify tactics and strategies that is very helpful for retailer.Overview of organizationPrimark is an Irish fashion retailer organization that offers different range of products includingchildren's and new born baby clothing, men's and women's wear, accessories, beauty product,footwear ad confectionery. The whole process make it more popular in fashion market and raisetheir position at higher level. Arthur Ryan is the founder of this company and work with thenumber of employees that help to run businesses effectively. Firm owns 350+stores in countryand one of their biggest store is located on Manchester, Market street and England. A brand newand large store is opened in Birmingham which is one of their main business objective. They arerapidly expanded their business in UK and open up 119 stores. Organization already expand theirventure in many countries like, Spain, Germany, France, US, Austria, Poland etc. that increase itprofits margin more than now. They joined Ethical Trading initiative and collaborativecompanies that bringing businesses together. After many years of constructing chain of around40 stores they build in Spain and they also opened another store in Madrid. Company open theirfirst store in Austria than another countries successful which build their good position better thanothers in marketplace. They open its first US store in Downtown crossing and Boston. Primark isbecome of the most popular and successful fashion retailer in country within offering goodquality products to its customers that raise consumer base stronger than the other organizations. 3
PESTLE Analysis of Primark_3
PESTLE Analysis of PrimarkPolitical These are the biggest source of uncertainty for Primark fashion industry. Political factorscan be determined as those factors which are governed by the government of the region. Due tothe political instability of the government which can be occurred due to the rise in decrease in thetaxation prices of the government. Government may encourage the people for buying localgoods and services so this ultimately affects the growth and sustainability of the Primark fashionindustry. Labor regulation and trade policies also brings the political instability within the firm.This factor also includes the political stability as fiscal policy and taxation rates. Fiscal policycan be considered as the use of revenue collection and expenditure of the government (Leal,Avarello and Garcia-Perez, 2019). Rise and fall in the taxes may impact on the instability ofmanufacturing prices In Primark.Economic factorsThese factor have a deep impact on the fashion retailing industry as it may be affected bythe fluctuations of taxes and government rules. This leads to the changes in the prices of theproduct which result in the instability of profits within organization. This leads to long termaffect on the profitability and sales of the product. Country's Gross domestic product can largelyinfluence the economic factors of the Primark. Economic factor includes inflation rate, exchangerate, interest rate and disposable income available to the consumers. These factors might beconcerned with the demand and supply of the product which ultimately affects the profitability ofthe Primark Fashion retailing industry.Another factor that includes unemployment rates, raw material and Foreign exchangerates. Unemployment rates may be effected by the government rules and regulations asgovernment may increase the rate of employment which directly impacts on the economicdevelopment of the company. Supply of raw material is one of the important aspect as companymay have to bear short term loses with the delay in the supply of raw material (Lehmann, Pickeland Arndt, 2018). Foreign exchange rates may impacts due to the currency of the country thatresult in decreased profitability of the firm.Social influenceThese factors are concerned with social environment of the business in which buyingbehavior of the consumer is depended on the trend of the society(Anton, 2015). Social factorsincludes fluctuations in the tastes and preferences of the people which result in the increaseddemand of one product and vise versa. This can also be determined by the age, demographics,
PESTLE Analysis of Primark_4

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