Pestle Analysis of Talk Talk Plc
Added on 2020-12-29
14 Pages3483 Words312 Views
BUSINESS ENVIRONMENT
Table of Contents1.0 INTRODUCTION.....................................................................................................................1MAIN BODY...................................................................................................................................12.0 TALK TALK PLC.....................................................................................................................12.1 Company Overview..............................................................................................................12.2 History...................................................................................................................................12.3 Organizational Structure.......................................................................................................33.0 GOVERNANCE OF TALK TALK PLC..................................................................................53.1 Stakeholders..........................................................................................................................53.2 A. Shareholders.....................................................................................................................53.3 B. Employees........................................................................................................................53.4 C The public..........................................................................................................................64.0 THE PURPOSE OF PESTLE ANALYSIS FOR AN ORGANIZATION................................65.0 PESTLE ANALYSIS OF TALK TALK PLC...........................................................................75.1 Political.................................................................................................................................75.2 Economic...............................................................................................................................75.3 Socio cultural........................................................................................................................85.4 Technological........................................................................................................................85.5 Environmental ......................................................................................................................85.6 Legal......................................................................................................................................86.0 CONCLUSION..........................................................................................................................8REFERENCES ...............................................................................................................................1
1.0 INTRODUCTIONBusiness environment of company plays a crucial role in developing understanding over itssustainability, governance and effectiveness of structuring. It is necessary for the firms to keepcheck over its situation in order to manage stable organizational functions. The assessment willoutline structure and governance of Talk Talk Plc which is telecommunication company thatserve wide range of services like, pay television, mobile network and internet access services.Further, the study will determine macro environment with the help of strategical tool that isPestle analysis. MAIN BODY2.0 TALK TALK PLC2.1 Company OverviewTalk Talk PLC is telecommunication organization which provides B2B and B2C telecomservices. The focus of organization is on proving equal services to business and consumers ofUnited Kingdom. The company is leading value for money telecom provider to business andbusiness to consumer. The focus of firm is one making mobile services easily accessible andaffordable for all. The management provides broadband, fibre, money land line, mobile andtelevision services in homes of UK. The business offers simple plan and has flexible structure ofservices in order to make services accessible to consumer (Babatunde and Adebisi, 2012). Vision of organisation is to offer services at reasonable prices in order make telecomreliable for all. However, mission of Talk Talk group is to offers telecommunication plansreliable, fair and simple for all Home across UK. The values of company are focused on offeringsimple telecom values in order to make switch cost affordable. The services of firm at market atlowest possible prices in order gain trust of business and consumers across country. The goals ofgroup are based on 4 core elements that is reliable fibre, fairer plans, brilliant prices and switchTalkTalk.2.2 HistoryThe company was founded in 1995 where telephone resellers services were providedwhere the firm was used to provide fixed line voice services to only corporate consumers. Withgrowing success of 20000 corporate users the management started providing leasing modernfiber lines in 2002. However, with enforcement of Communication Act by government in 2203people across UK got opportunity to switch telecom services which gave huge rise and support1
to Talk Talk group. To encourage and support consumers shift the firm offered unlimited freecalls plan in 2004 which was a big time innovation in tele communication industry for thebusiness. Figure 1: Business Model of Talk Talk Plc(Source: Annual Report, 2018)The innovation and management and continuous success helped the company inbecoming first internet provider of UK in 2011 which was the biggest advantage for themanagement to remark the success and name of organization in entire country (Boons andLüdeke-Freund, 2013). Apparently, in 2013, IT teams launched first time network level blocking2
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