PESTLE & SWOT Analysis of Waitrose

Added on - 07 Jan 2020

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PERSONAL PRACTICAL PERFORMANCE1
Table of contentsAssignment 1...................................................................................................................................3Introduction......................................................................................................................................3Background of Waitrose..................................................................................................................3McKinsey’s 7S Framework.............................................................................................................4Value Chain Analysis of Waitrose..................................................................................................4PESTLE Analysis of Waitrose........................................................................................................6Porter’s Five Forces Analysis of Waitrose......................................................................................8SWOT Analysis of Waitrose...........................................................................................................9Outcomes of SWOT Analysis.........................................................................................................9Ansoff Matrix analysis for Waitrose.............................................................................................10BCG Matrix analysis of Waitrose..................................................................................................11Summary........................................................................................................................................12Conclusion.....................................................................................................................................12References......................................................................................................................................13Assignment 2.................................................................................................................................15The key partners of Waitrose.........................................................................................................15The key activities...........................................................................................................................15Value Proposition..........................................................................................................................15Customer Relationship...................................................................................................................16Customer segments........................................................................................................................16Key resources.................................................................................................................................17Cost structures...............................................................................................................................18Channels........................................................................................................................................18Revenue.........................................................................................................................................192
Assignment 1IntroductionIn the modern context of the business organisations, the profits are not only the basic parametersand the objectives that are made and achieved by the company. Further additions in theobjectives have been made that have been a result of the increased developments in thetechnologies around the world. It has been seen that the market share of the companies in the UKis important for their individual status and the trust among the customers. In this context, thedifferent analytical tools and strategies are being made by the different companies and they haveproved to be a competitive success for the different companies in the markets of the UK. In thisstudy, the different aspects of the Waitrose have been performed. These include the analysis ofthe strategies and the practices that are undergone by the Waitrose in the recent years. Thedifferent parameters for the company for its achievement of a superior market share in the UKhas been analysed and developed for the company, by using a number of models and researches.Background of WaitroseIt was established in the UK in 1904 and is currently one of the largest grocery retail in the UK.It led to the development of a number of services and products that have readily been acceptedby the people of the country over the years. This has been attributed due to the superior qualityof products that are offered by the company. It has been established that soon the company hasacquired the license to supply the food and commodities to the Queen of the UK. This has led tothe significant increase in the demands of the products of the company. It has over 300 stores inthe streets of the UK that have been equipped with the superior designs and a white and formalpackaging for the products on the shelves of the retail stores. It has been estimated that theWaitrose holds a market share of about 5.1% in the UK. In terms of employment for the peopleof the country, it provides the employment to over 90000 employees in the UK. However, someof the executive decisions including the lack of the stable advertising system have led to thedownfall in the market share of the company that as estimated to be more in the recent past(www.waitrose.com, 2016). However, the research and the development of the company havebeen vigorously practised to increase the market hold of the UK in the recent years.3
McKinsey’s 7S FrameworkThe McKinsey’s 7S Framework is based on the 7S that includes the Strategies, Skills, Style,Staff, Shared Values, Systems and Structure of the company. Strategies have been adopted bythe company that are aimed at virtually increasing the quality of products that are produced bythe company. In this context, different managers are adopted that maintains the overall status oftheir individual sales in the company. Skills describe the ability of the company to have theircompetitive advantages over the better quality services in the company (Stone, 2016, p.12).Different specialised training methods are adopted by the company to have the training of theirstaffs. The Style is basically the strategies that are generally adopted by the companies to havethe desired levels of profits and market share for a period of time. For this scenario, the companyapplies the major focus of their management to improve the methods of analysis and implementthe modern analytical tools for the evaluation of their performance. Staffing is another importanttask that is performed efficiently performed by the company (Kasanga, 2016, p.85). It currentlyemploys about 9000 employees throughout the country to have the better opportunities ofservices.The structure is another important factor, which allows the company to have their desiredcompetitive advantage in the modern markets. In this context, Waitrose has a convenientstructure of the managers and the supervisors that are efficiently capable of controlling theemployees of the company and a superior surveillance of the quality of products that are offeredby the company. The objectives of Waitrose are the shared values of the company, which aredeveloped to provide an efficient way of approaching the markets (Hassan, 2012, p.68). Waitroseimplements sophisticated management techniques to implement the desired strategies to have thesuperior and improved objectives in the modern markets of the UK.Value Chain Analysis of WaitroseCompetitive Advantage TypesCost AdvantageDifferentiation AdvantageThis method allows Waitrose tohave the analysis of their costs andThese methods are used by the company to have theopportunity to prepare the superior products.4
at the same time allow them toprepare strategies for reducing theprices in order to have thecompetitive advantage in the UKmarkets.The primary activity of thecompany is to provide the superiorquality of products and services tothe people of the country.The total cost of the finishedproducts and services of theWaitrose is comparatively higher,due to the higher cost of thesustainable agriculture and otherproduction methods (Goworeket al.2012, p.952).The raw materials and theirprocessing are the key parametersfor the cost drivers for the company.The activities of the companyhave been directed towardseducating the people and at thesame time allow them to have theproduction of superior qualityproducts.Cost reducing activities havebeen seen recently, on account ofthe matching of costs with that ofTesco, to have the competitiveadvantage in the country.Waitrose identifies the customers on thebasis of the quality of the products that arepreferred by the people of the UK. This hasbeen mainly achieved in terms of theeconomic stability of the people, as theproducts of Waitrose are of comparativelyhigher prices as compared to the othercompanies.The differentiation strategies are evaluatedby Waitrose to improve the customer value, asthey continue to produce the products ofhigher values and objectives are also madethat these products are made available to thepeople that desire the availability of theseproducts (Wood and McCarthy, 2014, p.141).● Waitrose identifies the sustainability in theirdifferentiation that is based on theenvironmentally friendly approach, byproducing the products that areenvironmentally friendly with the additionaldegradable packaging for the products.5
Figure: Value Chain AnalysisPESTLE Analysis of WaitrosePoliticalThe Waitrose has been faced with a number of political issues that led to thelack of the effective results of the financial progress and increased marketholds of the country. One of the problems was evident in South Africa. In thiscontext, it has been seen that the citrus fruits that were grown by the companyin South Africa, led to the development of the varied levels of production, dueto the differences in the political issues of the country. However, by providinga healthy scheme of payments to the farmers, the issues were evenly sorted bythe company (TAYLOR, 2013, p.25). In the UK, the political factor, includingthe Brexit Vote led to the drawback of the country, as the financial crisis hadbeen evident in the company. However, the increased brand loyalty, thecompany was soon able to recover.EconomicIt has been seen that the economic stability of the company has been sustainedin the recent years as its financial stability provides them with theinfrastructure to meet the recession for a considerable amount of time. Thishas been due to the increased trust and the strong financial stability of thecountry and the flexibility of their strategies to continue producing the foodsof relatively superior quality as compared to the other grocery retailingcompanies in the UK.Socio-CulturalAs the economy of the country has been stable, the demand for the higherquality of foods was the initial demand for the people of the country and thishas been positively responded by the Waitrose, as it provides the finest foodsin the country. It was the first company that have led to the availability of theorganic foods among the people of the UK. This led to the increase in the trustand the development of stronger market shares in the country (Mirekuet al.2016, p.151). This has led to the achievement of the license to provide thebeverages, wine and the groceries to Queen Elizabeth in the UK.6
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