Strategic Analysis: Kawasaki Corporation PESTLE Analysis Report

This report provides a PESTLE analysis of Kawasaki Corporation, examining the technological, legal, and environmental factors impacting its business environment. The analysis highlights the importance of technological advancements, legal compliance across different countries, and the growing need for environmental sustainability. Kawasaki Corporation's adaptability to technological changes, adherence to international regulations, and efforts to reduce its carbon footprint are discussed. The report references sources that support the analysis of these external factors and their influence on the company's strategic decisions and overall performance. Desklib provides a platform to access this and similar solved assignments for students.

PESTEL
ANALYSIS AND
PPT

Table of Contents
MAIN BODY...................................................................................................................................3
Technological Factors..................................................................................................................3
Legal Factors................................................................................................................................3
Environmental Factors.................................................................................................................3
REFERENCES.................................................................................................................................5

MAIN BODY
Technological Factors
Technology plays a very essential or vital role in the present world, it is basically
everywhere and its continuously changing with a rapid pace. A large number of technological
factors affect the industry or an organization, such as, cyber security, technology infrastructure,
automation, and research and development. Many technological changes in the environment have
disruptive impacts on traditional businesses.
Kawasaki corporation being a company which is a huge manufacturer of products like
engines, motorcycles, aerospace, ships, defence equipment, etc. has to be adaptable in nature, due
to the consistent technological advancements. It also focuses on a large number of differentiated
technological innovations (Perera. (2017)). Also the company is focusing on the partnership with
a start up in artificial intelligence (AI).
Legal Factors
Legal factors refer to the factors that basically take place due to the regulatory changes in
the environment. These factors basically affect a broader level of economy. These factors
include, permits and licences required for the operations of the company, industry regulations,
consumer and employment protection laws, protection of the intellectual property, etc.
Regulations can either serve as tailwind or can serve as headwind for the company .
As, Kawasaki heavy industries has its operational bases in different countries like Asia,
Africa, Brazil, Australia, Canada, Latin America, European Union and the Middle East, it has to
be in compliance with several rules and regulations of the particular countries (Alanzi. (2018)).
The company was also involved in a legal case of a dealership that failed in providing the
delivery of motorcycles.
Environmental Factors
Due to increase in the scarcity of raw materials and many more environmental issues,
some regulations regarding the pollution targets, sustainable and ethical working, carbon
footprint targets, etc. are implemented by the government. Sustainable and ethical markets have
also become a vital part of consumer demand. Throughout the whole market there is a pressure
on companies to keep in mind the environmental issues.
Kawasaki corporation is working on reduction of the emissions of greenhouse gas by
declining the carbon footprint (Rizal. Suhadak. and Kholid., (2017)). It is also increasing the

efforts for building a society that is recycle oriented, and making people aware that Kawasaki
heavy industries is an environment friendly company.

REFERENCES
Books and journals
Alanzi, S. (2018). PESTLE Analysis. Project Management.
Perera, R. (2017). The PESTLE analysis. Nerdynaut.
Rizal, O., Suhadak, M., & Kholid, M. (2017). Analysis of the influence of external and internal
environmental factors on business performance: A study on micro small and medium
enterprises (MSMES) of food and beverage. Russian Journal of Agricultural and Socio-
Economic Sciences, 66(6).