PESTLE Analysis- Report

Added on -2020-02-14

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STRATEGIC MANAGEMENT &CORPORATE SOCIAL RESPONSIBILITY
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MACRO ENVIRONMENT FACTORS AND PESTLE ANALYSIS............................................1T.V INDUSTRY AND PESTEL ANALYSIS................................................................................2OPPORTUNITIES FOR T.V/VIDEO STREAMING INDUSTRY...............................................3REFERENCES................................................................................................................................4APPENDIX 1...................................................................................................................................5
INTRODUCTIONStreaming television industry has become popular in now days as the individuals are notpaying for the television channels which were used in earlier. Due to the up-gradation in thetechnology, all the videos, channels etc are available on the internet. Basically, TV streamingindustry can defined as delivering the entertainment programs by using different mediums suchas internet. In UK, it has been seen that video on demand service covers 4% and 32 hours perweek video are being watched by the UK citizens. Further, from the statistics it has beenwitnessed that You Tube has been stated that viewing of the individual is increasing at 60% ratein UK. Besides this, it has recently been in trend because for the UK citizens it is easilyassessable. For analyzing this industry, it is important to use macro analysis which will help inevaluating the factors of UK environment which will be affecting the T.V streaming industry.The advantages of macro are that it covers all the aspects which can impact the T.V streamingindustry (Simpson, 2013). On the other hand, the disadvantage is that if the process is carried outin the biased manner then it will affect the decisions and will result in huge loss. This report itwill evaluate this industry by using PESTLE analysis which will help to analyze the opportunitythat can be grabbed by the NETFLIX and T.V Now companies.MACRO ENVIRONMENT FACTORS AND PESTLE ANALYSISMacro environment includes all the external factors which affect the activities of thecompany. This can be understood by using PESTLE analysis.Political analysis- It includes factors such as trade policy, laws and regulations made bygovernment of UK etc.Economic analysis- This is basically concerned with the economic condition of UKwhich includes, interest rates, inflation rate etc.Social analysis- It considers social aspects which includes behavior, attitude of thecitizens etc. Technological analysis- It includes R&D and discuses about technological up-gradationin UK.1

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