PESTLE Analysis for Tesco : Assignment
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Added on 2021-02-18
PESTLE Analysis for Tesco : Assignment
Added on 2021-02-18
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The expansion of Tesco PLC inDenmark with PESTEL analysis
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Information of selected organisation......................................................................................3The allocated Country............................................................................................................4Objective of Report................................................................................................................4Discussion of business environment along with application of analytical approach...........5CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONBusiness environment is aggregate of all internal and external factors which influencebusiness and its surrounding. These both factors work together for affecting enterprise and itsactivities (Alon and et. al., 2016). Business organisation is defined where people has commongoal and uses approach for achievement of it. The manager of company should understand bothbusiness environment and organisation in global level so that planning and decision can be madeaccordingly. The given assignment is based on TESCO which was founded in 1919 at EnglandUnited Kingdom.It is multinational British groceries and retailer business. Products served aresupermarket, superstore, hyper-store and convenience shop. This assignment covers PESTLEanalysis done by TESCO for expanding business in Denmark. The main objective of report is toexpand market of TESCO Plc in Denmark for increasing market share and profit with help ofPESTLE analysis and Porter's Five force model. MAIN BODYInformation of selected organisationThe selected organisation for expansion of their business in new market is TESCO Plc. Itis British multinational groceries and merchandise retailer organisation which was founded in1919 at Welwyn Garden City, England, United Kingdom. This is considered as third largestretailer firm in terms of gross revenue and ninth largest in world measured by revenues. Thefounder of TESCO Plc is Jack Cohen as group of market stalls. TESCO Plc has operated shopsin seven different countries in Europe, Hungary, Thailand, Ireland, Asia and leader in UKgroceries which has covered 28.4% market share. Originally,TESCO Plc has expanded in early1990s with operations of their business in 11 countries in world. It has diversified into variouscategories such as clothing, furniture, petrol, financial services, internet services, retailing ofbooks, electronics, toys, software. It has repositioned itself from down market high volume lowcost in order to attract social groups by offering goods range from low cost value items to finest.This seems to be successful where 500 shops in mid 1990s to 2500 shops in current scenario.TESCO Plc is listed on London Stock Exchange (LSE) and part of FTSE 100 index. As per dataof 2015, its market capitalisation was £18.1 billion and considered as 28th largest company listingon LSE (Behrens, 2017).
TESCO Plc has 6,569 number of locations in 2018 and serving in United Kingdom,India, Thailand, Hungary, Ireland, Malaysia, Czech Republic. The CEO of this group is DaveLewis and John Allan as non executive chairman. It deals in different products such assupermarket, superstore, hypermarket and convenience shop. There are some subsidiaries ofTESCO Plc group which are: TESCO store limited, mobile, family dinning, bank, Ireland,Spenhill, Jack's, Booker Group and Dunnhumby. According to data of 2018, revenue is £ 57,491million, operating income is £1,644 million and net income £1,208 million. There were 460,000employees working in organisation in 2017. TESCO Plc works on philosophy that is every littlehelps puts communities, employees and customers at heart of everything it does. Retailer istrying best to provide great shopping experience to every consumers whether purchasingthrough online or store. The code values followed by TESCO Plc is that no one tries best forconsumers, treating everyone they like to treat and using scale for good. There are five elementsof vision of TESCO Plc such as needed and wanted around world, modern and innovative ideas,growing business with full of opportunities, winners are applying skills worldwide and inspiring,trusting, loyalty from consumers, communities and colleagues. The mission is to be champion ofconsumers, easier way of living and helping to enjoy better quality of life. In order to serveindividuals with little every day is core purpose of TESCO Plc. There are good practices workingthrough KPI deployed by TESCO Plc are: objectives should be very clear, KPI clustered onstrategic objectives, data can be viewed through line charts and bar charts. KPI resulted intounderstanding of performance results through explanations. This organisation is earning largeprofit each year with maintaining high quality (From vision, mission and values to KPIs atTesco, 2018). The allocated CountryTESCO Pc is allocated in various countries such as UK, India, Lotus, Malaysia, Hungary,Czech Republic, Ireland, Slovakia, Poland, China, Bank, Dunnhumby and so on. It has expandbusiness in order to achieve goals and objectives of firm. This helps in maximizing of profits andincrease in market share. Objective of ReportThe main objective of report is to expand market of TESCO Plc in Denmark forincreasing market share and profit with help of PESTLE analysis.
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