Pestle Analysis Tool - Proton

Added on - 21 Jul 2020

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EXERCISE
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1PESTLE ANALYSIS.................................................................................................................1Competitive Profile Matrix.........................................................................................................3CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
INTRODUCTIONIndustry which is chosen in this report isAutomotive industry.In this companies whichare involved in designing, developing, manufacturing of motor vehicles. It is considered asworld's most important sector in terms of revenue. The company which is selected in this reportisProtonwhich is a Malaysia based company working in automobile design, manufacturing,distribution and sales. Its size can be determined from the following data -1.Area of operations:- South-eastAsia, Australia, United Kingdom, Turkey, Middle East,Chile, Egypt, Cyprus2.No. of employees: - 12000 all over3.Sales:- 56,297 Units sold (12% hike from last year)(Size and Scope of Proton,2017)Company is enjoying its growing phase although it was found in the year 1983 and isvery well established in market(Shende, 2014). But still they are coming up with new productsand growing in the market. The corporate culture that is followed in Proton is that:1.They focus on performance whether it is of company or individuals.2.They focus on quality of output that will be given to customers3.According to Proton, work should be performed efficiently by using technologies andtools.The competitors of Proton that are available in market are Spartan Motors, Inc, WestportFuel Systems etc. In this assignment, a PESTLE analysis is conducted on Proton and will discusshow these changes are impacting the business of Proton.PESTLE ANALYSISIt is a tool which is used by company’s managers to analyse the effect of externalenvironment on work performed inside company(Pestle analysis of Proton,2011). Whilediscussing the case of Proton,the external factors are vary significantly. By analysing all thesefactors, Proton can improve its business performance and overcome its threats.Pestle factors ofProton discusses the growth opportunities in Automotive industry. When company faces somekinds of threats in its macro environment, it can achieve growth by focussing on productinnovation, new inventions, etc. The analysis is as follows:-1.POLITICAL FACTORS:-The Malaysian domestic automotive industry is stronglyprotected by government and is seriously thinking in further developing the business the1
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