PESTLE ANALYSIS PESTLE ANALYSIS INTRODUCTION

It is important for the organisation to determine out all the external factors which is essentially important for the business because these certain factors affect the business performances directly and indirectly. The PESTLE analysis is used in order to focus on the various elements and factors in the business environment which can affect the planning to launch any new product or services. In the term PESTLE there are six elements according to the six alphabets - P – Political E – Economics S – Social T – Technological L – Legal E –