PESTLE Analysis of Uber Technologies: Impact of External Environment on the Company

Business
Environment-Uber

Table of Content
External Environment-Macro Environment...........................................................................................4
PESTLE Analysis.................................................................................................................................................. 4
Political Factor................................................................................................................................................. 4
Socio-Cultural Factors.................................................................................................................................. 5
Technology Factors....................................................................................................................................... 5
Legal Factors.................................................................................................................................................... 6
Environmental Forces.................................................................................................................................. 6
Recommendation................................................................................................................................................ 7
Conclusion.............................................................................................................................................................. 7
References.............................................................................................................................................................. 9

Brief Introduction
Globalization, Technology revolution and evolution of Internet are the major
drivers of the Business ecosystem in the 21st century. The world is changing with every
passing second, every new day a new company comes up in the industry with a different
offering or with differentiated offering. However, the key takeaway is that business
environment is changing at the blink of an eye; hence it is of significant importance to
ascertain such environmental factors which pose challenge to an existing business or its
aspirations (Steinberger, 2017).
Considering the above introduction as the Preamble of the assignment, the company
picked for the report here is a California based peer to peer ridesharing, taxi cab, food
delivery, bike sharing and a transportation company network Uber Technologies. The
company which was founded in the year 2009 by Travis Kalanick and Garrett Camp has
been in the news for all the wrong reasons in the near past. The ride
sharing/transportation company despite being a technology company falls in the
service industry (Ganguly, Das & Farr, 2017). The report here will use some of the
strategic management tools to identify and ascertain the impact of the environment on
the company Uber. Additionally, certain solution will be provided to stay protected from
the changing environment across the industry.