PESTLE Analysis of Watches of Switzerland for BM461 Global Business Environment Coursework 1

This report includes a PESTLE analysis of Watches of Switzerland in the context of BM461 Global Business Environment Coursework 1. It covers political, economic, technological factors and more.

BM461 Global Business
Environment Coursework 1

Table of Contents
INTRODUCTION...........................................................................................................................1
Main body ..................................................................................................................................1
CONCLUSION ...............................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Global business environment is defined as the environment in different countries which
can influence the business organisation and its operations and various other activities. It is very
important for the business organisation to understand the internal and external factors that can
impact the company in its productivity. Watches of Switzerland is a British retailer of Swiss
watches and has 16 stores in United Kingdom. It is headquartered in Braunstone, England which
is listed in London stock exchange and is constituent of the FTSE(Rugman and Verbeke, 2017).
This report include the pestle analysis in context of watches of Switzerland.
Main body
PESTLE analysis
it is tool used by the business organisation to determine the macro or external forces
which can influence the business organisation and its operations. Here the analysis is in context
of Watches of Switzerland(Kasemsap, 2018). Political factor- These factors play a very important role in in investment decision of an
business organisation due to the regulations, tariffs and political stability of government.
It also impact in the cost of an organisation. Watch of Switzerland take benefits of the
stable and transparent political environment. It also helps the company to make the
successful strategies which are based on the stable political environment. The
strengthening of democratic institution will help to reduce corruption level in the their
economy(Löffler and et.al., 2019). Economic factor- These factors have a direct impact on the potential attractiveness of the
given market. Such factors include the GDP growth rate, inflation rate and disposable
income etc. Watches of Switzerland will continuously increasing their product's price to
leads the lower level of brand loyalty considering the inflation rate in the economy. The
work force productivity make enable them to hire skilled work force at the competitive
salaries)(Kröncke and et.al., 2018).
 Technological factor- This aspect concerns about the innovation and development
required in the technologies within the business organisation. Such factors include the
digital marketing,research and development, artificial intelligence etc. As the technology
is evolving so it is very important for the watches of Switzerland to meet the technologies
1

at the right time to retain the old customers and attract new customers by developing its
product and providing the best services(White and Ringelberg, 2018).
CONCLUSION
From the above report it is concluded that every business organisation is require to
consider the external factors by using the PESTLE analysis tool in order to achieve its goals and
objectives. Watches of Switzerland need to focus on the political and technological factors in
order to adopt the new technologies and advancement in its product. Also the impact of
economic factor can disturb the operations of the company so it needs to increase the product
piece and increase in the quality of the products.
2

REFERENCES
Books and Journals
Kasemsap, K., 2018. The roles of information technology and knowledge management in project
management metrics. In Global business expansion: Concepts, methodologies, tools,
and applications (pp. 1191-1221). IGI Global.
Kröncke, N. and et.al., 2018. Comparison of suitable drying processes for mealworms (Tenebrio
molitor). Innovative Food Science & Emerging Technologies, 50, pp.20-25.
Löffler, A., and et.al., 2019, April. Teaching methods for simulation games: The example of
learning business process change. In 2019 IEEE Global Engineering Education
Conference (EDUCON) (pp. 1336-1344). IEEE.
Rugman, A. and Verbeke, A., 2017. Global corporate strategy and trade policy. Routledge.
White, D.C. and Ringelberg, D.B., 2018. Utility of the signature lipid biomarker analysis in
determining the in situ viable biomass, community structure, and nutritional/physiologic
status of deep subsurface microbiota. In The Microbiology of the terrestrial deep
subsurface (pp. 119-136). CRC Press.
(
3