(PDF) Macro environmental analysis of the electric vehicle

PESTLE analysis-wireless charger for electric vehicle

Table of Contents
PESTLE Analysis -.....................................................................................................................3
REFERENCES................................................................................................................................5

PESTLE Analysis -
Electric vehicle wireless charging is one of the efficient easy to use and convenient of
people to charge their vehicle. It is the most powerful features that males the electric vehicle
more efficient and convenient without any need of adaptors.
Pestle analysis is a type of framework and tool that help for marketers to analyse the
monitor the micro environmental factors that have an impact on the electric vehicle wireless
charging.
Political-
The worldwide auto mobile companies are increasing their business all over the world. It is an
essential part of economy to increase the revenue and also influences by different factors. Many
industries have been forced to use more pollution control system and trying to produce the
electric vehicle (Ramachandra, Halahali and Anantha, 2016). It also uses the wireless charging
for increasing the efficiency for electric vehicles because this is beneficial due to less expensive
than the fuels. Wireless charging helps for reducing the pollution rate in global world.
Economical-
The Economic factor is the most significant role playing in the auto mobile industry. It is
important for economic conditions the sales of electric vehicle is high and many people prefers
to use the wireless electric charging. It is less expensive because electricity can be obtain in
different ways such as biomass, fossil and fuels etc. these are the sources of increasing the
revenue in marketplace.
Social
Currently, many people are aware about the environmental condition and eco friendly that why,
they can use electric vehicle wireless charging that influence by the social culture. In this way,
brands are establishing the strong competitors in the market share. Consumers can adopt new
style and culture.
Technological
The automotive industry are mainly used the innovative technology for increasing the demand in
marketplace. Many firms are investing lot of money for research and development. Wireless
charging is also innovation for increasing the demand because it will be more efficient and
convenient for people to use them in properly. People can charge their vehicle at any place and
anywhere.

Legal
Legislation always influence the efficiency and profitability of organisations. Many companies
has followed the rules and regulations to maintain the pollution rate. Law connects with the
safety products that can use in the electric vehicle charging (Debye, 2014). It is the best process
in the global market to maintain the environmental and taxes. Government was passed by the law
because they are concerned about the pollution and expenses.
Environmental-
Many brands are mainly focused towards the emission control rate in vehicles. Government
always support to the vehicle charger manufacture which produce electric car after testing. They
have made pollution control as a more priority. The extraction of the fossil fuel and deliver the
power plants. In this way, it converted into the electricity. People can use the wireless charging
to reduce the risk of adapter and wired. Wireless charging is also better than wired because it is
an efficient technique to increase the speed.

REFERENCES
Books and journals:
Ramachandra, P., Halahali, M. and Anantha, P., 2016. Technology Evaluation for Two Wheeler
Based Personal Mobility in Emerging Markets beyond 2020 (No. 2016-32-0074). SAE
Technical Paper.
Debye, Y., 2014. E-car industry analysis from the perspective of business model
dynamics (Bachelor's thesis, University of Twente).

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