PESTLE and SWOT Analysis of Apple Inc.

About Apple
Company profile: Apple
Business Sector: Technology
Operating Geography: USA
Apple Inc. is an American multinational technology company that
specializes in consumer electronics, software, and online services.
Apple is the largest information technology company by revenue
(totaling US$365.8 billion in 2021) and, as of January 2021, it is
the world's most valuable company, the fourth-largest personal
computer vendor by unit sales, and second-largest mobile phone
manufacturer. It is one of the Big Five American information
technology companies, alongside Alphabet, Amazon, Meta,
and Microsoft. Apple was founded as Apple Computer Company on
April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne to
develop and sell Wozniak's Apple I personal computer.
Apple is regarded as the world's most notable and recognizable brand
for electronic devices that designs, develops, and sells consumer
electronics, computer software, and online services due to the
uniqueness and innovation in its wide range of products. Since its co-
founders, two college dropouts named Steve Jobs and Steve Wozniak
revolutionized personal computing, this multinational corporation has
carved out a niche for itself. With 123,000 employees, Apple is now the
world's largest information technology company in terms of revenue,
the world's largest technology company in terms of total assets, and
the world's largest mobile phone manufacturer (last recorded in 2021).

1. The competed and detailed SWOT and PESTLE
information/matrix.
SWOT is one of the most common strategic management tools that
Help managers to assess and organize ideas during environmental
scanning.
SWOT is an acronym for,
Strengths
Weaknesses
Threats
Opportunities
The purpose of SWOT analysis is to enhance the organization’s
strengths, exclude its weaknesses, pursue opportunities, and avoid
potential threats.
SWOT Analysis of Apple
Strengths
Leading Electronics Brands Innovators: Due to its innovation in
electronic devices, Apple has consistently ranked at the top of
the BDG's list of 50 companies since 2005. It is also credited
with being the first to introduce market-leading products such
as iTunes Media Player, life, and work. Furthermore, in recent
years, Apple has expanded its reach into entertainment and

information services, becoming one of the largest online
retailers for streaming music and video, as well as software
solutions.
Customer Service of the Highest Quality
Apple has always followed a magic formula, which entails
cultivating strong customer relationships to increase product
sales. Customer centricity is how they do it. Apple's customer
service takes a few steps to earn the trust of its customers.
Make a more tailored approach to the customer. Understand
the needs of the customers courteously. Listen to and resolve
their worries or concerns by presenting a solution that they will
accept. End the customer's current visit by inviting them back.
Weaknesses
High Cost
Most of the populace criticizes Apple for its exorbitant product
costs, yet Apple aficionados defend the company by referring
to it as a "luxury" gadget producer. They also claim that it is just
for those who can buy a pony. In other words, Apple is more
like BMW than Ford.
Different OS incompatibility
Consumers who are used to other operating systems will find
that using iOS or OS X is not a pleasant experience. The reason