PESTLE and SWOT analysis of Hilton Hotel (pdf)

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Added on 2020-12-10

PESTLE and SWOT analysis of Hilton Hotel (pdf)

Added on 2020-12-10

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THE CONTEMPORARYHOSPITALITY INDUSTRY

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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11. PESTLE analysis of Hilton Hotel...........................................................................................12. SWOT analysis of Hilton Hotel ............................................................................................3TASK 2............................................................................................................................................51. Trend analysis of hospitality industry ..................................................................................52. Evaluation of ability of Hilton to develop products and services to meet current trend........6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7

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INTRODUCTIONHospitality industry include various sector which contains activities relating torecreational, lodging, travel and tourism, Theme parks etc. This study will include Hilton hotelfor performing various task which is involved in hospitality industry and provide customers withvarious services such as room service, food service etc. It is having a global presence with morethan 570 hotels. This study will provide PESTLE analysis to identify the factors affectingdevelopment of organisations. Furthermore, it will undertake SWOT analysis for hospitalitybusiness and the impact of this on decision – making process. Moreover, it will provide analysisof current and potential trends in the hospitality industry.TASK 11. PESTLE analysis of Hilton HotelPolitical factors:This is the factor which affect various operations of the organisation. Itincludes political factors such as tax policies, changes in government policies, terrorism etc. Thisfactors have a great influence on the functioning of the Hilton hotel and this reduce theprofitability and performance of the organisation in this industry (Radojevic, Stanisic and Stanic,2015). For example, increase in the tax rate will increase prices on the hotel bookings due towhich profitability of the hotel will be reduced as there be will be fewer customers which will beattracted towards the hotels. Also, if there is political stability in the country which is good forthe hotel industry as there will be no changes in any factors which will be beneficial for Hilton. Economic Factors: It considers factors such as unemployment rate, interest rate,inflation rate, income of customers etc. This factors affect the business development andoperation due to which the profitability and market share of the firm is decreased. For example,If there is decrease in the income level of the customers which will affect demands of theservices provided by Hilton hotel and thus there will be income for hotel (Kandampully, Zhangand Bilgihan, 2015). Economic factors have a great impact on the operations of business whichhampers the growth and success of organisation. Moreover, if there is increase is inflation ratewhich will affect the operation of Hilton negatively as it will increase prices of services offeredby hospitality industry which will affect development and operations of Hilton.Social Factors: There are various social factors which affect the business that consist ofchanges in taste and preferences of customers etc. which affect the development and operationsof Hilton (Ali, Amin and Cobanoglu, 2016). For example, if there are changes in customers’1

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PESTLE and SWOT analysis of Hilton Hotel (pdf)