Pestle and Swot Analysis of Hilton Hotel
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Added on 2020-10-05
Pestle and Swot Analysis of Hilton Hotel
Added on 2020-10-05
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Contemporâneahospitality
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3(a) An overview and explanation of the different sectors of hospitality and diversity ofproducts and services they offers................................................................................................3b) Produce a PESTLE analysis of organisations operating in hospitality industry.....................6c) SWOT analysis for specific business and its impact on decision making process of anorganisation...............................................................................................................................10d) Identify current and potential trends within hospitality industry by providing a range ofspecific examples......................................................................................................................13CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................17
INTRODUCTIONHospitality industry is a wide field in business which offers desirable services to itscustomers. This industry lads its main emphasis on enhancing the experience of customers bysatisfying their desired needs and requirements. This sector is very different from other businessindustries as it heavily relies on free time and discretionary incomes (Bontis, Janošević andDženopoljac, 2015). This assignment is based on Hilton hotel which is a global brand offeringfull service resorts and hotels to its customers. It was established in 1919 and headquartered inVirginia, US. At present, company is successfully operating at 85 countries across six continents.This report will cover an overview and explanation of various sectors associated with hospitalityalong with products and services offered by them. Beside this, a PESTLE analysis will be carriedout in respect with hospitality industry. Also, a SWOT analysis will be performed in respect withchosen organisation. At last, current and potential trends associated with hospitality industry arementioned in a detailed manner.MAIN BODYa) An overview and explanation of the different sectors of hospitality and diversity of productsand services they offersHospitality industry is one of the biggest industry in every nation, because of its diversestructure and focus on fulfilling customer needs and wants on an optimised basis. Almost, 38percent of the people in entire UK are connected with this industry, irrespective of sector such astravels & tourism, hotel, restaurant, entertainment etc. Entire UK is very popular around theworld with major cities such as London, Manchester, Edinburgh and also Scotland and northIreland etc. These location are being blessed with its natural beauty and attraction, which has ledhigher tourism and hospitality business (Brotherton, 2012). Hospitality industry is not only a single entity, but it has different other sectors such astravels & tourism, hotels or guest house, mortals, food & beverages etc. This sector covers abroad range of companies which offers accommodation and food services. This entire industry isdivided into different sectors in accordance with the skill set which is required to performbusiness operations. Sectors associated with hospitality involves entertainment, gaming,recreation, visitor information, meeting and events, accommodation, tourism service, visitorinformation etc. Different sectors associated with Hospitality industry are mentioned below:
Lodging-Accommodation: This sector in hospitality industry involves luxurious hotels,camp-grounds and lavish resorts. Accommodation is considered as a wide sector in hospitality. Itranges from bed and breakfast to other facilities which are needed by individuals duringaccommodations. To make this sector more thriving, excellent customer service & facilitiesalong with high quality amenities must be offered to the guests so that their desire andrequirements can be fulfilled in an appropriate manner. There are some other sectors inhospitality which overlaps with this lodging and accommodation sector such as transportationand food category. Different kinds of hotel accommodations are stated beneath: Resorts: These are the most popular kind of accommodation sites for holiday makers andtravellers. These staying places are integrated with natural beauty and provides the guests& customers rest from their daily lifestyle routine (Dimitropoulos, 2018).Suites: Other than general rooms and lodges to stay, hotels also offers luxurious suites tothe guests and visitors. These suits are more appropriate for business class and formalstays as they are very expensive as compared with the regular room services.Lodging: When visitors and holiday makers travel to different places, they require aplace to sleep usually a room. Visitors needs that place to keep them safe from accidents,thefts and atrocities of nature. Due to this, they reserve lodges for their stay. Products and services offered by this sector are in room dining, valet parking, conciergeservice, indoor pool, wireless internet, conference rooms, concierge assistance, three meals day,alcoholic drinks, Mocktails, lobby bar, swimming pool, spa and health club centre, 24*7 roomservice etc. Food and beverage: It is another crucial sector which is associated with hospitalityindustry and it incorporates several kinds of businesses. This sector in hospitality can rangesfrom something simple such as a cafe to a expensive & luxurious high end restaurant. Differentcatering services are also included in this sector. This sector include various sub-sectors such asrestaurants, popular catering, takeaway, retail stores, leisure attractions, industrial and transportcatering etc. In general, food and beverage sector is bifurcated into three parts which arementioned below:Quick-service establishments: These food service restaurants are commercial inperforming business operations and try to enhance its customer base by offering drink,meals and quick snacks to the people. These places have less number of employees and
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