Pestle Analysis for Launching a Self-Driving App in the UK

Pestle analysis
1

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
Pestle Analysis.............................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
2

INTRODUCTION
Macro environment included all such external factors that are present in environment
which impact on business operation and performance adversely. Thereby they need to be
considered by each and every enterprise that needs to introduce new products, ideas, innovation
to grow and sustain its business in the industry. This report is about launch of app that provides
opportunity to people of UK to self drive their vehicles. Therefore pestle analysis model is used
to indentify various factors that impact establishment and smooth operation of business in UK
market.
Using of app to provide self driving services is a long term business as company is using
innovative technology and ideas to satisfy need of customers. Company can raise capital through
joint venture, capital investors that have high knowledge about industry or tale loan from bank.
Market of self driving service is large as most of the younger generation wants to have self drive
while going from one place to another (Adrian, 2017). The business can grow fast approximately
4-5 months as new and innovative technology is used to cater need of younger generation.
Pestle Analysis
It is strategic powerful tool that is used by most of the firm to prepare appropriate
strategies and plans so that it can gain competitive advantages and expand its business across
nation. Pestle analysis evaluates various factors such as economic condition, policies of
government, preference of people, innovation and development in technology and various laws
of UK that need to be considered by organisation while performing various activities (Avital,
2017).
Political Factors: Rules and regulation of government impact adversely on strategy and
operation of every enterprise so that need considered by firm for effective operation of business.
Self driving vehicle is an innovative and new business so it should follow rules of government
while making apps. Such as due to Brexit import and export of products have been decreased so
company has opportunity to create market of self driving vehicle using App in UK so that people
can drive vehicle by their own and effectively perform their function.
Economical Factors: Due to Brexit economic of UK is undergoing recession, rate of
unemployment is also rising at rapid rate and disposable incomes of customer have been
3