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PESTLE Model for Environmental Analysis of Vodafone

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Added on  2021-01-02

PESTLE Model for Environmental Analysis of Vodafone

   Added on 2021-01-02

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BUSINESS STRATEGY
PESTLE Model for Environmental Analysis of Vodafone_1
Table of ContentsINTRODUCTION...........................................................................................................................1Task 1...............................................................................................................................................1i. PESTLE model for environmental analysis........................................................................1ii. Ansoff's growth vector matrix-..........................................................................................3Task 2...............................................................................................................................................6i. VRIN/VRIO Model:............................................................................................................6ii. Strength and weakness:......................................................................................................8TASK 3 .........................................................................................................................................10Analysing the telecommunication sector by using different models of analysis.................10TASK 4..........................................................................................................................................13Understanding and interpreting strategic direction..............................................................13CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................17
PESTLE Model for Environmental Analysis of Vodafone_2
INTRODUCTIONBusiness strategy is defined as the high-level plan of firm for reaching businessobjectives. It is the master plan of the management used to secure a competitive position inmarket, carries its operations for achieve the desired ends of the business (Akter and et.al., 2016).This is a set of competitive moves and actions that use by business to attract customers, competesuccessfully and achieve organizational goals. Present study is based on the “Vodafone” which isa public limited company that is founded on 16 September 1991 in London. It is thetelecommunication industry and its products includes mobile phones, broadband digitaltelevision etc. Vodafone owns and operate networks in 25 countries and has partner network in47 further countries. This study lays emphasis on the analysis of external and internalenvironment and its affect to strategic management decision of the organization. Report will alsohighlight the tools and models to improve the competitive edge in market. It will also understandand interpret strategic direction.Task 1i. PESTLE model for environmental analysisPestle AnalysisA pestle is a framework or tool which is used by the marketer to analysis the macroenvironmental factor which is affected to business. It is an acronym of the various factors such aspolitical, economic, social, technological, environmental and legal factor.Pestle analysis on Vodafone telecom company Vodafone is one of the best telecom company in the world. It made place of enterprise atthe global level. As it is global company, there are various factors which need to be considered todetermine the success rate of the company (Adhikari, 2017.). Political factorThis factor plays a significant role in determining the factor that can impact to Vodafone.This factor includes risk of military invasion, intellectual property protection, wages legislationand taxation. For example: if government increase the tax rate. That is affect to Vodafonenegativity. Then company have to pay extra tax amount. In that case, extra amount of tax affectto net profit of company. Moreover, any government intervention through legislation that affectmarket of Vodafone. But if tax rates are reduced by government then it can lay positive impacton companies' growth and extension. 1
PESTLE Model for Environmental Analysis of Vodafone_3

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