PESTLE Analysis of Czech Republic and Expansion of a Multinational Company

PESTLE of CZECH
REPUBLIC and expansion of a
multinational company in
CZECH REPUBLIC

Table of Contents
INTRODUCTION...........................................................................................................................3
Main body:.......................................................................................................................................4
Porters five forces of Apollo tyre: ..................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Business environment is the collection of external factors such as employees, customer
needs and expectation, supply and demand. These factor effect the function of the company and
how they works directly or indirectly as to accomplish desire goals and objective effectively. As
each business firm has to exit, survive and grow in the relation to the various forces of business
environment and the management must identify the change as to create a sustainable business
model for longer time period (Belas and et., al., 2019). The present report covers the different
areas of business environment and make changes as per the need and requirement of the
environment. In today modern world the business environment is changing rapidly and
management have to focus on the external environment which tend to reduce risk and
uncertainty. The company on which report is based is Apollo tyre which is planning to expand
the business in Czech Republic so the management have to focus on business environment as to
grow and expand the business.
Background of the company
This report is bases upon Apollo Tyres which is an multinational tyre manufacturing
company and it is seventh largest tyre making firm in the world. The organisation was
incorporated in Year 1972 and its first manufacturing plant was setup in Perambra , kerala India.
The company now has four manufacturing units in India one in Netherlands and on in Hungary.
They have nearly 5000 stores across the world and in which 2500 are exclusive outlets. There are
around 16000 employees currently working for firm and company have recently announced two
wheeler company tyre segment with the contract manufacturing company. The company has
second plant in Europe and it was inaugurated by the Hungarian Prime Minister, Viktor Orban,
in April 2017. The company also have opened there first service in Malaysia and the company
sell Verdestein brand tyres in Europe. Organisation is top manufacturing company for passenger
car radial tyre with an initial capacity of 5.5 billion capacity tyre per year which serve both
domestic and export market.
Main body:
Pestle analysis of Czech Republic
This is and framework to analyse the key factor for the company to expand at the global
level which influence an organisation from the outside. This offers people professional insight
into the external forces which impact the organisation. The analysis is flexible, so organisations