Pestle and Porter Five Forces Analysis of Singapore Airlines

Running head:
Pestle and porter five forces analysis of Singapore analysis

Table of Contents
Introduction.................................................................................................................................................3
Pestle analysis.............................................................................................................................................3
Porter five forces analysis............................................................................................................................5
Conclusion and recommendations..............................................................................................................6
References...................................................................................................................................................6
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Introduction
The main purpose of this task is to elucidate and evaluate the external environment of
Singapore airlines. It is one of leading and growing airline company in the world that provides
innovative flight services to the customers. Apart from this, here is the discussion about the
porter five forces analysis and pestle analysis. The report explains that how porter five forces
analysis could affect the profitability of the firm. Furthermore, it discusses that how macro
environment analysis helps the organization to make a strong position in the rivalries market.
More detail of the paper has been discussed below.
Singapore airlines Limited is the flag carrier airline of Singapore that was incorporated in
1st October 1972 in Singapore. The company carries out its business activities and operations
globally and it provides flight services to more than 45 nations and approx 94 destinations in the
world. It is one of the biggest carries in the world measured by the market capitalization and the
company is listed on the SGX. It is one of the biggest and leading national airlines of the
country. It also operates its business in Asia and Australia. The main aim of the company is to
provide effective and attractive flight services to the customers across the world. Along with this,
the organization also uses effective and sustainable human resource management to attract
maximum number of customers in the international market. It shall be noted that Singapore
Airlines introduces seven schools to provide education and services to the employees and
customers as well (Singaporeair, 2018).
Pestle analysis
The pestle analysis is used by the company to know and identify the political, social,
economic, technological, legal and environmental factors that affects the success and growth of
the firm. The pestle analysis also provides information about the external market of the country.
The analysis helps in the identifying the threats and weaknesses of the competitors (Whyte,
Prideaux & Sakata, 2012). The pestle analysis for the Singapore airlines has been detailed below.
Political factor: National political models have a direct impact on the actions and activities of
Singapore Airlines Company. The political factors influence the overall business actions and
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