PESTLE and SWOT Analysis | Hilton Hotel
22 Pages6945 Words421 Views
Added on 2020-12-29
PESTLE and SWOT Analysis | Hilton Hotel
Added on 2020-12-29
ShareRelated Documents
Contemporary
INTRODUCTION...........................................................................................................................1TASK A...........................................................................................................................................1P1 Different types of business within hospitality industries and their offerings........................1P2. Operational and functional departments of hotel..................................................................4TASK C...........................................................................................................................................7P5 Skills required for 4 different employment roles and relevant current skills shortages........7TASK D.........................................................................................................................................11P6 PESTLE analysis of organization........................................................................................11P7 SWOT analysis of Hilton.....................................................................................................15P8 Current and potential trends in hospitality industry.............................................................16CONCLUSION..............................................................................................................................17REFERENCES..............................................................................................................................19
INTRODUCTIONHospitality is a broad category of department within service industry which includes suchas lodging, event planning, theme parks, transportation, travelling and additional fields withintravel industry. Their main objective is to serve customers with best facilities andaccommodations in order to gain their trust and loyalty for establishing positive image atmarketplace (Kusluvanand et. Al., 2010). Hilton hotel is a most successful and well establishedbrand which is famous for its qualitative and on time delivery. This project report is going toexamine specific information about various types of business within hospitality industries andtheir offering. Apart from this, operational as well as functional departments of hotel are alsodiscussed in this project. Therefore, assignment is going to highlight necessary distinct roles andrelevant skills which is required for employees while working at hospitality organization.Additionally, PESTLE and SWOT assessment is also outlined in the project for understandingthe company. At the end, potential and current trends are also framed further for analysing thechanges which is incurred at marketplace.Hospitality industry is the large sector which has huge contribution in the growth of aneconomy of nation. There are many kinds of businesses which are included under this are relatedto travel and tourism, hotel, restaurants, accommodation facilities etc. Mainly it helps indeveloping society and infrastructure that may contribute in improving economy of the nation. TASK AP1 Different types of business within hospitality industries and their offeringsHospitality Industry:Hospitality industry refers to services that help in entertained guests and visitors. Themain aim of this type of industry is to provide quality services to their customers as per theirneeds and wants. Mainly hospitality industry includes restaurants, hotel, resorts and many more.This industry plays a vital role in the growth of country. It builds a relationship between guestand host. As there are various kinds of business which come under the hospitality industry.These are as follows:Food and Beverages industryLodging- Accommodation1
Camping groundsHoliday and short-stay accommodationLicensed restaurants Licensed clubsTake away food shopsUnlicensed restaurants Food and Beverage Services:The food and beverage are as old as human itself. It is a category of business that iscomplex global collection of diverse industries that looks in food processing and food serviceand hospitality. Basically, it is defined as the art of supplying food and beverage services awayfrom home or to the home but processed at elsewhere. The food and beverages include therestaurant, bars and pub. They provide the various offering to customers which are as follows:Restaurant: Restaurant is a business which prepare and serves the food and drinks to customers formoney. It provides the tangible services to its customers. As generally these services areprovided within premise but now days take away services are also there. It is managed by amanager known as restaurant manager who take care about grievances of customers and handlethe staff. The responsibility of managers includes:Fine dinningThemeEthnicQuick serviceThese are several duties of a manager which one needs to perform.Bar:2
Bar is a retail business that serves the alcoholic beverage like wine, beer, liquor etc.Basically, people visit the bar to enjoy the free time with their friends and belongings.The high concept BarThe hotel BarThe Live Music Venue The Sports BarPub:A pub is licensed place to sell the alcoholic drinks, soft drinks, meals and snacks. Sincepub offers the complete food so it can be called a restaurant also, where families and friendscome together for eat and drink.The Neighbourhood DiveLodging – Accommodation:This sector of hospitality industry features from luxurious hotels to lavish resort andcamp grounds. Accommodation is a broad sector of the hospitality industry, ranging from bedand breakfast enterprises and hotel. The hotel is basic which comes under this.Hotel:Hotel is a place where the accommodation, food and beverage service available and guestpay the rent for staying in the room and for taking those facilities is called hotel that provideservices to their guest. Basically, these are held out by proprietor. And offers the facilities likefood, drink, sleeping accommodations etc. People can live in hotel as long as they want bypaying rent. As it is managed by the skilled peoples. Hotels always manage by the one who hasthe good skills. It allows the people always manage by the one who has the good skills. It allowsthe people to organize the conferences, seminar and parties at hotel.Conference hotelConvention hotel.Resort3
Budget hotel: These are said to be those hotel which are marked as normal types ofhotels that are in the income level of the normal people. As the name these hotel providevery basic facilities and amenities to their visitors.Mid-market hotel: It is known as branded hotel that are used to describe three star ranksin the hotel market. Such type of hotels is basically valuable to the middle class guest thatis usually book for trips or any specific occasion.Luxury hotel: It is considered as those hotels that are provided luxuriousaccommodation facilities to their guest. They are generally ranked as 5 star or 4 star hoteltypes. There are certain fixed standard for these types of hotels as per the upper class ofpeople.P2. Operational and functional departments of hotelThe Savoy is a five-star luxury hotel in United Kingdom. It established in the year1889.It has 268 rooms including suites and has 7 restaurants in the hotel. As one of the first luxuryhotel in Landon, The Savoy set a new standard for technology, comfort and luxury. It was thefirst to feature electric lifts. Guest rooms were connected by the speaking tubes to various partsof the hotel. The 1900s were year of extravagance and exuberance and, The Savoy parties andballs became legendary. It entered in second century with the same style and enthusiasm that hadcharacterized its first. It follows the tall organisational structure. Organisational structure: It is defined as the system that is used to define a hierarchywithin an organisation. There are basically main four type of structure in organisation that isfunctional, divisional, matrix and flat (tall). A tall organisational structure is one of the mainimportant for business structure as it is related to time testing and effectiveness to theorganisation. This type of structure allow the manager of Savoy to make crucial decision relatedto operational strategy and them communicate these decision to other section of hotel such ashousekeeping, food & beverages, cleaning staff. This would be beneficial for them as it increasesthe functional and satisfy in more effective customer. Operational department of hotel: Savoy is one of the most popular Hotel of . This hotelhas different operational department such as, executive, front desk services, housekeeping etc.that help in easy functionally and provide satisfactory services to their visitors. 4
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Contemporary Hospitality Industry Assignment - DOClg...
|22
|6921
|477
Contemporary Hospitality Industry: Types, Departments, and Contributionslg...
|13
|3349
|230
Contemporary Hospitality Industry: Types, Departments, and Contributionslg...
|24
|1478
|262
Report on The Contemporary Hospitality Industrylg...
|13
|3140
|470
Contemporary Hospitality Industrylg...
|14
|4274
|39
The Contemporary Hospitality Industry: Types of Business, Functional Departments, and Trendslg...
|22
|1219
|120