PESTLE and SWOT Analysis of Marks and Spencer

UNIT 1 - BUSINESS AND
BUSINESS ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
PESTLE analysis describing macro environmental factors-.......................................................3
SWOT analysis of Marks and Spencer........................................................................................4
A critical reflection on the key findings and evaluation of the decision- making process of
company.......................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Business environment refers to the aggregate factors that includes the internal and
external factors of the business and this helps the company to grow in the market. Basically it
includes the employees, customers, customers needs and expectations, innovation in the
technology, etc. The company must used to focus on such facts as this helps them to have better
market share. The current assignment is based on Marks and Spencer which is the retail
multinational company used to sell variety of products and services. This report will outline the
PESTLE, SWOT and TOWS of the chosen organization at last this report will include the
Critical reflection on the findings and its impact on decision-making.
MAIN BODY
PESTLE analysis describing macro environmental factors-
Marks & Spencer is working in more than 100 nations. The organization is well known
for its wider offerings of retail products. In order to bring deeper understanding of its external or
macro level elements an analysis is being carried out using PESTLE method as follows-
Political factors-
The nation is experiencing political shuffles. As it has been seen that due to wider
prevalence in range of countries the company is copping up with global political dynamics. As in
past the decision of Brexit was taken which had brought different issues to the organization. Now
the access is a bit restricted in European market where it is sharing its great diaspora. For
example- on 8/2017 the process of Brexit begins and it brought range of challenges to the retail
giant (Nandonde, 2019)
Economic factors-
Specifically after Covid-19, the global economy is facing issue of inflation, where to
ensure survival is not an easy nut to crack. Due to political turmoil the global market has tasted
economical perils. The entity is also suffering from the same set of perils. On the other hands, in
some global markets a great growth is also being experienced. So it is offering doors of making
hyper progress. For example- The global growth is projected to be around 3.6 percent in 2022-
2023.
Social factors-
With the progress of time, the world has experienced gigantic changes in the social
phenomenon. The global market is more inclined to adjust with different social factors. The