This report provides a detailed analysis of the internal and external factors affecting the growth of Premier Inn Hotel. The report includes PESTLE and SWOT analysis to understand the key factors affecting the business. The political, economic, social, technological, legal, and environmental factors affecting the hotel industry have been analyzed using the PESTLE framework. The SWOT analysis has been conducted to identify the strengths, weaknesses, opportunities, and threats of Premier Inn Hotel. The report concludes with a discussion on the importance of organizational structure for the success of a business.